“Zoom mode” boosted sales in the first half of 2021: Snapdeal

The growth of the men’s and women’s fashion category more than doubled in the first six months of 2021, mainly driven by “Zoom fashion” comprising mainly waist-high clothing such as t-shirts and overcoats, said Snapdeal, e-commerce player.

Sales increased dramatically as consumers replenished their wardrobes to meet work-at-home clothing needs between January and June of the previous year, officials at the e-merchant said.The Hindu.

Snapdeal also reported an almost six-fold increase in sales of children’s clothing between January and July compared to the previous year.

Besides fashion, the e-merchant has also seen an increase in demand in the home category, which has increased by 70% in 18 months since March 2020, he said.

Commenting on its latest logistics, delivery and fulfillment infrastructure scale-up, a Snapdeal spokesperson said, “We have established 130 logistics centers across India this year, expanding our network to the whole country, including J&K and the Northeast region.

The company said this network expansion would meet growing demand from customers in small towns such as Baramulla (J&K), Saharanpur (Uttar Pradesh), Khammam (Telangana), Alwar (Rajasthan), Sambalpur (Odisha), Tumkur (Karnataka) ), Latur (Maharashtra) and Dimapur (Nagaland).

Snapdeal is exploring an IPO on national exchanges to raise $ 400 million, according to market information.

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