With a new e-commerce unit, SEKO Logistics is looking into the integrator market
Seeking to expand its international cross-border shipping, global fulfillment, last heavy mile, returns and re-trade solutions, supply chain solutions provider SEKO Logistics is leveraging the benefits of its early entry in the global e-commerce market with the launch of a new SEKO Ecommerce business unit.
With a growing global e-commerce market, the launch of the SEKO Ecommerce unit reflects the rise of Direct to Consumer (DTC) brands selling through their own channels using platforms such as Shopify. Interestingly, SEKO has pre-built integrations to all major e-commerce platforms, including Shopify, Magento, Commerce Cloud and Demandware, enabling faster onboarding and frictionless implementations to enable accelerated global growth for businesses. clients. Existing customers include digital native direct-to-consumer brands, retailers turning to e-commerce, marketplaces, merchants, e-commerce technology partners, and more in the growing and diverse market. of e-commerce.
Now accounting for 40% of SEKO Logistics’ annual revenue, SEKO’s e-commerce business has more than doubled in size over the past 12 months as consumers’ online shopping accelerated during the COVID-related lockdown. This growth has been spurred by SEKO’s ability to offer fast, plug and play solutions for retail brands entering the e-commerce market for the first time, as well as digital native brands, start-ups. ups and existing online merchants targeting fast cross-border trade. growth.
“The impact of COVID has accelerated what was already happening in the global e-commerce market, in terms of rapid year-over-year growth,” said James Gagné, President and CEO of SEKO. Logistics. “The launch of SEKO Ecommerce advances our ability to meet this demand by bringing all of our e-commerce solutions under one management team. SEKO was an early adopter of e-commerce in 2011, and this next evolution allows us to see the market through a lens and globalize what we offer E-commerce penetration has essentially accelerated for five years overnight We are in a unique position to grow, both from organically and by acquisition, leveraging the measurable benefits of our business model.
SEKO Ecommerce expects rapid growth working with brands selling through multiple channels and marketplaces, including Alibaba, Amazon, eBay, Tmall, Walmart, and more, as it continues to build its reputation as a global provider of logistics that connects e-commerce to the primary supply chain.
The new business unit is led by David Emerson, Senior Vice President of SEKO Ecommerce, who joined SEKO in 2003 as a Partner at SEKO UK. He was Vice President of Sales-EMEA, responsible for expanding SEKO’s footprint between Europe, Asia and the Americas, before taking on this new global role. In another significant appointment, Chris Zheng has also been promoted to Senior Vice President – Global Cross Border for SEKO Ecommerce. He was previously Executive Vice President of Air-City when SEKO acquired Air-City in 2019.
SEKO Ecommerce will continue to work primarily with fashion, beauty, cosmetics, technology and lifestyle customers, who have spearheaded their e-commerce growth for over 10 years – giving them the ability to process international orders and track individual packages on a single SEKO platform. . SEKO E-commerce is also working with other aggregators and postal operators to better facilitate the shipping of international e-commerce parcels around the world. In the United States, SEKO will also expand its service offering for larger consumer purchases.
“As much of the traditional e-commerce market falls into the mail market, this also leverages our business model, and we also see a significant opportunity to lean into the world of integrators to gain a share of the 600 millions of packages they transport each month in the U.S. Many brands are wondering if they need to use a two-day full-rate service. We will offer them the options that best suit their business model,” said added Chris Zheng, SVP Global Cross Border.
SEKO Ecommerce expects to win more contracts to manage inbound e-commerce supply chains from the source, as customers seek the improved control and visibility that SEKO’s unique technology platform provides. In a recent press release, Seko said it would seek to offer its customers four core solutions, including international e-commerce shipping and delivery, global e-commerce fulfillment, global parcel resale of returns, heavy e-commerce shipping and the last-mile.