Why more brides are walking down the aisle in vintage

Here in New Zealand and abroad, savvy and sentimental brides are incorporating old fashions that are new to them.

Kasia Koumas Photography

Here in New Zealand and abroad, savvy and sentimental brides are incorporating old fashions that are new to them.

More and more, brides are looking for something old when they walk down the aisle.

Take Jennifer Lopez, who earlier this month married Ben Affleck at the Little White Wedding Chapel in Las Vegas in a little white jacquard dress by Alexander McQueen. It was, Lopez says, “a dress from an old movie.”

“I’ve had this dress for so many years, and I keep it, keep it, keep it, and now I’m wearing it on my wedding day,” the superstar wrote in her newsletter.

Similarly, when Princess Beatrice got married two years ago, she wore a stunning 1960s taffeta and silk dress with organza sleeves and rhinestone detailing. The dress, designed by royal favorite Norman Hartnell, was specially lent by her grandmother the Queen, who wore Hartnell designs for her own wedding and coronation.

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The thoughtful choice caused something of a frenzy in bridal fashion – within 48 hours of the wedding, searches for vintage wedding dresses on fashion search platform Lyst increased by 297%.

Besides the appeal of wearing something sentimental and personal, vintage ensembles are increasingly becoming the choice of brides looking for something unique but also eco-friendly.

The particular appeal of vintage for romantic moments and special occasions is at the origin of the design of I love jamesa recently launched collection of vintage bridal wear and second-hand clothes handpicked for the celebration and available by appointment at Tāmaki Makaurau.

Lizzie Langridge is the Kiwi behind Love James, a nifty concept store featuring vintage bridal and formal wear.

Kasia Koumas Photography

Lizzie Langridge is the Kiwi behind Love James, a nifty concept store featuring vintage bridal and formal wear.

Half the assembly is dedicated to carrying a bride from the aisle to the after-party: think beautiful ’60s beaded numbers, cropped sequin jackets with marabou-feather trim, and elegant and delicate silks. The other half features vintage pieces that embrace all the drama of vintage, with fun colors and touches that will appeal more broadly to anyone looking for special occasions – a first prom, milestone birthday, or those always looking for something special. thing to wear. weddings on the calendar this summer.

The offering spans decades, with styles ranging from 1940s tea dresses to early 2000s party dresses. Hailing from all over Aotearoa, as well as the US and UK, Love James offers a distinctive collection of vintage and designer pieces, with a particular emphasis on impeccable quality, modern sensibility and colorful expression.

Behind the brand is Lizzie Langridge, a Kiwi who honed her fashion prowess working in New York at fashion brands and wholesalers as well as locally in fashion e-commerce. Aside from unique pieces, one of Love James’ strengths is Langridge’s vintage feel.

Love James' collection of vintage dresses, handpicked by Langridge.

Kasia Koumas Photography

Love James’ collection of vintage dresses, handpicked by Langridge.

Having spent years building the collection, she knows the pieces inside out and each item comes with style tips, modification advice and provenance information. The concept itself also promotes more intimacy when it comes to shopping, with personal appointments and physical showrooms planned for New Zealand later this year.

Langridge hopes the pieces she’s collected will find homes with buyers “who love fashion and won’t settle for the status quo.”

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