Who is winning the direct-to-consumer e-commerce battle
Many brands are seeing the allure of direct-to-consumer selling (DTC), especially during the massive changes in shopping behavior during the pandemic.
Dell is known for its DTC model, in which a manufacturer sells directly to the end user, rather than going through intermediaries like a distributor, reseller, or retailer.
The business model has caught on, with many companies like Apple going direct selling through its websites and own stores.
This approach has also extended beyond consumer electronics into industries such as fashion and clothing.
It’s clear that more and more brands are aware of the intricacies of DTC and the benefits of directly engaging with customers every step of the way in the buying journey.
Research of Similar web found that by 2021, consumer adoption of DTC in the consumer electronics and home appliance category increased by 9.19%, compared to 2.14% for traditional retailers.
Similarweb also found that in the fashion and apparel industry, sportswear is becoming extremely popular. The athleisure category grew rapidly by 117% in the first Australian lockdowns and 18% in the second Australian lockdown, driven by people working from home and prioritizing comfort.
An increase in demand is great news for brands capable of delivering the right online shopping experience, but it also means that customers expect brands to be always available, on any platform. .
What is driving the DTC trend, and who is winning? The answer lies in data – a key part of any online strategy.
Join Similarweb for a virtual breakfast to be held on Thursday, November 18 from 8:30 a.m. to 9:00 a.m. (AEDT).
Holly Joshi, ANZ / SEA Customer Success Manager at Similarweb, will talk about trends changing consumer attitudes, as well as how DTC’s “e-merchants” are driving growth in online traffic.
During the webinar, Similarweb will also reveal which DTC brands are winning online in each of the two sectors (Consumer Electronics / Home Appliances and Fashion / Apparel Sectors) in Australia and some of the strategies they are using to achieve this.
Similarweb will also shout breakfast at you! Each registered attendee will receive a $ 20 Uber Eats voucher to redeem for the breakfast delicacy of their choice.
What: Similarweb’s breakfast bites: who wins in DTC
When: 8:30 a.m. to 9:00 a.m. Thursday, November 18
Uber Eats $ 20 breakfast bonus.