What is Singles Day or 11.11? UAE Online Retailers Are Offering Massive Discounts This Week

Forget Black Friday, this week retailers across the UAE and around the world are celebrating Singles Day, also known as Double 11 or 11.11.

This is a huge shopping party in China that has captured the world’s imagination and is held every year on November 11 to celebrate singles.

It comes with sales and discounts galore on fashion, housewares, electronics, cosmetics, and more.

It started as an “anti-Valentine’s Day” in China in the 1990s and took off globally when e-commerce giant Alibaba joined the group in 2009. It’s now a kind of global extravagance.

This year, these retailers are marking the occasion in the UAE with major offerings:


The online retail giant is celebrating 11.11 not one but three days, Wednesday through Friday, November 10-12, with thousands of offers for customers to take advantage of.

Prime members get early access to the 24-hour sale, with offers available from midnight on Tuesday, November 9.

Savings of up to 70% can be achieved in 30 categories in beauty, fashion, home, toys, electronics and more.


Noon has a few offers coming up in November, starting with the Singles Day sale of up to 80% off all categories Wednesday through Friday. Buyers can also buy one, get one for free on categories ranging from fashion to watches and beauty.

The ecommerce site will also hold its Yellow Friday sale Monday through Sunday November 22 through Sunday November 28, with tech discounts, daily flash sales, and Dh1 deals every six hours.


Fashion e-commerce platform sivvi.com has deals throughout the month, starting with free giveaways on Tuesdays at 10 Dubai Metro stations from 9 p.m. to 11 p.m.

From Thursday to Saturday shoppers can browse offers on the latest collections from their pool of 2,000 regional and international brands, while from Sunday November 21 to Monday November 29 there is the Friday Super Sale, featuring brands from Mango in Maybelline and Kiko Milano among the participants.

If buyers download and purchase on the Sivvi app in November, they have the potential to win prizes, including Apple devices, as well as other surprises during the month.


Buy three face and body items from UK online retailer Asos and get 25% off Singles Day using code SELFWIN. Buyers can also find discounts on the site, including 50% off both day and night styles.

Asos offers free shipping worldwide.

The gift movement

This local brand from the United Arab Emirates was founded on the principles of sustainability and charity, and recently reached $ 1 million in donations to Dubai Cares and Harmony House in India, as $ 4 is given away for each item purchased.

Now they are celebrating Singles Day by offering selected items for Dh111 such as their popular high waisted leggings.


Singles Days are held on the Namshi e-commerce site Tuesday through Saturday, with Buy One Get One Free on select products when shoppers use code B1G1.

Add two or more items to your cart, verify and redeem the code, then get the cheapest item for free. It is available in a range of categories, including fashion, cosmetics, and watches.

The H Dubai

It’s not just the retailers jumping into the action this year – the five-star The H Dubai is also offering a buy-in, free deal on room reservations, spa treatments, and dining for the Singles Day.

The sale will run for 24 hours from Thursday noon to Friday noon on hotel website. Visitors can reserve a room at 50% off the best available rates, for stays between Thursday and November 11, 2022. A minimum stay of two nights is required and blackout dates apply.

Details of all online retailers are subject to change.

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