WChivas x Garmspot unveil a flagship store and a streetwear collection
The store unveiling that took place on Friday, December 17 saw fashion lovers, lifestyle influencers, artists and (the hustle gen) heading out to shop for exclusive branded items around infused cocktails. from Chivas. The event also included a print shop booth, where guests could design custom Chivas x Garmspot branded t-shirts.
Tied to Chivas Regal’s new positioning as a luxury whiskey for the Hustle Gen, this collaboration aims to present a new royal street fashion experience for this generation. A product line including t-shirts, hats, caps, tote bags and more was showcased in the flagship store during the event and in anticipation of the new official collaborative collection to be launched soon. and which will mark the most upscale of the brand. expression.
Speaking of the partnership, Elisabeth Antoine, Brand Manager Chivas Regal Nigeria said: “Chivas is at the forefront of culture and streetwear is a bold expression of culture. At Chivas, we don’t see culture as a trend but a way of life, expression, authenticity and identity; it is a movement.
“And as such, our collaboration with Garmspot is rooted in a common desire to break convention and celebrate the spirit of the Restless Generation. Being able to harness Garmspot’s creativity to create these unique pieces has been an incredible experience and we look forward to connecting more with our audience. “
Also commenting on the collaboration, Mubarak Olapade, the founder and CEO of Garmspot said: “The collaboration has been a true creative process and I am delighted that the store and the merchandise resulting from this exclusive partnership encapsulates our two passions in a truly modern way.
“Bringing such a prestigious brand as Chivas into the pioneering fashion hub of Garmspot, through creativity and design has truly been an amazing experience and we can’t wait to show off what more we have in store. “
By nurturing partnerships like this, Chivas reinforces its new direction as a luxury whiskey for Generation Hustle defined as Gen Z’s oldest trend-setters and young trend-setters of the convention-breaking Millennium, defining fashion and celebrate success.
Chivas Regal is a blended Scotch whiskey made by Chivas Brothers, which is part of Pernod Ricard. Chivas should be enjoyed responsibly by those over the age of 18. Follow @ChivasRegalNG for updates and exciting experiences.