Veja teams up with Marni; Tommy Hilfiger enters the Metaverse; Nicki Minaj Fronts Marc Jacobs Campaign; Stanley Korshak opens the Cesare Attolini boutique
ARTISTIC SNEAKERS: Veja, the French accessories brand specializing in the production of sustainable and ethical sneakers, has partnered with Italian luxury fashion house Marni.
The two brands are launching a capsule collection today, which includes the design of two shoes: Veja’s recognizable V-10 style and the new V-15 today.
The sneakers are colorful, fun and quirky, just like Marni
Veja’s unique vision of fashion and commitment to celebrating individuality and fostering creativity. Scribbled patterns have a DIY-inspired look; the V-10 model is available in pink and orange tones with black, handwritten-style Marni lettering on the back. The V-15 model is colored in shades of blue and black.
The Veja x Marni collaboration will launch for pre-order on March 3 on official Veja and Marni websites and from March 11, customers will be able to purchase the new sneakers at select stores, along with Veja and Marni flagships.
This isn’t the first time Veja has collaborated with a high-end fashion house. In 2019 he teamed up with Lemaire and Rick Owens, and the following year Veja launched a capsule series with Owens.
Known for their sustainable and ethical approach to fashion, Veja x Marni sneakers are made from leather, sourced from Uruguayan farms and tanned in a Leather Working Group gold-certified Brazilian factory, with leathers tested and REACH compliant. This process reduces water wastage during the tanning process. Additionally, the laces are made from 100% recycled polyester while the soles are made from 31% Amazon rubber, 22% rice waste and 12% recycled rubber. —ALICE MONORCHIO
TOMMY GETS META: Tommy Hilfiger, which is owned by PVH Corp., introduced Team Tommy, a new community initiative designed to recognize the world of gaming.
“We’ve never done anything like this before,” Hilfiger said. “Not only is this an exciting step for us as we enter the metaverse, but we’re connecting and building relationships with a whole new group of fans and customers. I’m excited to learn from these creative and inspiring individuals. further explore their intricate game world.”
Team Tommy is made up of eight hand-picked players from the United States, Europe and Asia-Pacific who represent the diverse gaming community. Through the selected gamer platforms, they reach over 5.26 million fans worldwide and over 1.25 million users on Twitch, an interactive gaming and live entertainment platform.
As part of Team Tommy, players will participate in weekly streams on various social platforms using Twitch and YouTube Live; “Get Togethers” broadcast monthly at the regional level; in-person appearances throughout the year and in-store activations at their local markets.
The eight members of Team Tommy are Luminum (Australia), Sunsup (France), HoneyPuu (Germany), Nana (Korea), OwengeJuice TV (UK), Blaustoise (USA), Dish (USA) and Dom2k (USA).
OwengeJuiceTV, for example, is an avid creator of Minecraft content and Steam, focusing its channel on combining pre-recorded cutscenes with live role-playing in a Minecraft setting. HoneyPuu, is a Twitch streamer primarily known for her League of Legends gameplay, while Sunsup is a French streamer who primarily streams Animal Crossing content on Twitch. —LISA LOCKWOOD
SENT FROM HEAVEN: Marc Jacobs has tapped Nicki Minaj to direct its latest Heaven spring campaign.
Shot by Harley Weir, the campaign, which was released on Thursday, synthesizes the arts, TV, film and fashion of the past and present, navigating viewers through the playgrounds of teenage punk, the rebellion of adolescents and the psychedelic daydreams of youth.
The campaign also stars Sky Ferreira, Yung Lean, Steve Lacy, Paloma Elsesser and Mena Suvari.
The images from the shoot exude an essence of teenage angst and youth culture, with the models wearing popular items from the 90s to early 2000s. Minaj wears wigs, fishnet tights, a graphic t-shirt and a colorful combination, among other things when she poses for the pictures.
One photo in particular was a re-telling of the critically acclaimed 1999 film “American Beauty,” with Suvari, who played Angela Hayes, posing in a bed of roses as she did for the film’s official poster.
The first drop in March will feature contributions from photographer Ed Templeton and painter Claire Barrow.
The second drop in April will feature pieces featuring stills from Comedy Central’s short-lived television series “Hi Octane,” which was directed by Sofia Coppola. The show focused on interviews and animated sketches by some of the most famous celebrities of the 90s at the time.
The third drop in May will feature psychedelic graphics created by Elliot Shields. It will also feature trippy floral cartoon prints by Alake Shilling and graphics from the 50s clay animation series “Gumby”. —CONCHITA WIDJOJO
SHOP BY SHOP: Cesare Attolini, the Neapolitan luxury manufacturer of men’s clothing and activewear with a history that dates back nearly a century, has opened an in-store boutique at the Stanley Korshak specialty store in Dallas.
The boutique officially made its debut with a Thursday night cocktail hosted by Massimiliano Attolini, the brand’s president and CEO, and Crawford Brock, the boutique’s owner. To further celebrate the opening, Cesare Attolini will also hold a trunk show on Friday and Saturday, according to Enrico Libani, CEO of Cesare Attolini USA.
The retailer has carried the brand since 2019 and it “truly captures everything we stand for at Stanley Korshak: timeless luxury and the highest standard of quality,” a Korshak spokesperson said. The boutique measures just over 300 square feet and joins other in-store men’s boutiques including Kiton, Brioni, Cucinelli, Isaia, Santoni and others.
Libani said that although it took Cesare Attolini 20 years to gain traction in North America, the brand has now gained a foothold. In addition to Korshak’s boutique, she’s had a boutique in Bergdorf Goodman’s men’s boutique in New York City for the past six years as well as a 2,400 square foot boutique she opened at 798 Madison Avenue in 2012. He also has a store at Bal Harbor Shops in Florida.
“Cesare Attolini and Stanley Korshak have established a successful relationship over many seasons, and the opening of the in-store boutique will further consolidate and grow the business by offering a wider selection of products and exceptional customer service,” said said Libani.
He said the Bal Harbor store outperformed others in the United States during the pandemic when the New York store had to be closed and continues to do well, Libani noted. But New York is picking up now and it hopes to reach pre-COVID-19 levels in 2022.
Beyond that, Libani said the brand also hopes to expand its West Coast footprint in the near future and open a store in that part of the United States. “We took the eastern seaport first,” he said, but that would be our next step. .” — JEAN E. PALMIERI