True Religion appoints senior vice president of e-commerce

American denim and activewear brand True Religion has appointed Scott McCabe as senior vice president of e-commerce

McCabe has over twenty-five years of e-commerce experience and has worked at major fashion companies including Columbia Sportswear, where he spent four years as senior e-commerce manager, during which time he US company’s e-commerce business tripled. .

He has also worked at companies such as Gap, where he spent 15 years, as well as Macy’s and Tailored Brands.

“True Religion is at a very exciting time in its nearly two-decade history as e-commerce becomes an even more important channel for the consumer,” McCabe said in a statement.

“I’m excited to join Michael and the rest of the True Religion team in augmenting the incredible business transformation underway with expanded digital capabilities,” he said.

The hire comes as True Religion aims to triple online revenue and achieve 50% e-commerce sales penetration by 2025.

Managing Director Michael Buckley said McCabe’s experience and expertise will be “critical” in helping the brand achieve those goals.

“Scott’s incredible track record of growth, profitability and innovation will help propel True Religion’s expanding digital commerce business,” Buckley said.

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