Topsports and Nike in China launch the first Rise concept store
As a leading retailer in the sports industry, Topsports boasts of its proven excellence in efficient retail operation, digital agility generated by over 20 years of technology-enhanced operation in China. Topsports has been a strong partner of Nike in inspiring consumers to play sports through the Nike brand, services and products in China, and currently operates in more than 300 cities in China, the company said in a press release. .
Topsports follows a technology-based business strategy. As an industry pioneer in leveraging digital capabilities to support retail operations, the company has over 20 years of experience in digital transformation. With an extensive retail network serving as the backbone of its portfolio, Topsports has expanded its online presence by creating a series of digital omnichannels that have dramatically raised the bar in terms of anyone looking to enter the space. The company’s success in leveraging digital innovation across the retail value chain further enhances its industry-leading retail operational efficiencies.
Topsports and Nike Beijing opened a store. Owned by Topsports and Nike, it represents Nike’s first Rise concept store developed in collaboration with a strategic partner in China. As the first partner to bring multiple Nike retail innovations to life, Topsports is committed to continuously exploring the elevation of Nike retail experiences.
“Nike is one of the most valuable sports brands in the world, with a leading performance in brand influence and product innovation. With over 20 years of experience in retail operations and retail digitalization, we have built a consumer-driven multi-scene sports retail ecosystem. We hope to join forces with our partners to explore the endless possibilities of an innovative sports consumption experience,” Yu Wu, CEO of Topsports said in a statement.
“The Nike Rise concept store is committed to serving the city. We firmly believe that physical retail can help stimulate the enthusiasm of urban sports and make more people feel the fun of sports. Nike is creating a future market based on physical retail and digital innovation. As Nike continues to accelerate the digital marketplace of the future, the opening of Nike Rise Beijing in partnership with Topsports is another shining example of our companies’ shared commitment to creating immersive in-store experiences and connecting more deep with local consumers,” Simon Men, Greater China Nike Stores and Market noted.
Fibre2Fashion Information Desk (GK)