This e-commerce stock has huge opportunities ahead

Shopify (STORE 13.85%) has been, and continues to be, one of the biggest enablers of e-commerce. In this clip from “The Rank” on Motley Fool live, recorded on May 2Motley Fool contributor Danny Vena discusses the trajectory of the e-commerce business and why it could be a great long-term investment.

Danny Vena: One of the things that has always appealed to me is the fact that Shopify started out as being the company where if you wanted to build a website and you just didn’t have the technical expertise to do it, you could go to Shopify, you can get a template. They were already pre-configured, and you say “Oh, I like this model here” and bam! Everything is operational. You don’t have to spend a lot of time. You don’t need to have a lot of expertise. And it evolved into much more than that. You still have the option of building and running an e-commerce website and business. But if you look at the list of things I’ve put on the slide here, it goes way beyond website building and design and payments. You have fulfillment and logistics and cross-docking and inventory control and tracking. And the company can take all your different sites, where you sell things, whether it’s on social media, if you have a Facebook (FB 3.86%) store, if you have sales on Amazon (AMZN 5.73%), if you have a pop-up site in a mall, if you have a brick and mortar, and it can bring them all together in one place for you and track all that data on a dashboard, basically. So I think Shopify makes it easy, and that’s the biggest selling point for me. If you want to have an e-commerce business, Shopify makes it easy for you. I think the other thing as well, I remember many years ago when we started Motley Fool Live and we were talking at the start of the pandemic, or just before the pandemic, Shopify really only had about one million merchants worldwide. And in just under two years, it has gone from one million to 1.7 million. Now, sure, some of that was going to be brought forward because of the pandemic, but it shows there’s still a lot of demand for people who want to sell things online. It was a title that was reaching all-time highs. You know, we had the bear market correction, the Nasdaq bear market. The stock was currently down 68%, and it’s actually lower than that now. So I would say it’s a title that still has all the opportunities it always had. And I don’t think e-commerce is going anywhere. This slide shows you that the trajectory of e-commerce through 2021 has tripled from what it was a decade ago. So I’m going to stop sharing slides here, but I mean really, when you think of Shopify, it’s the biggest and it’s the best enabler of e-commerce for a reason. And so, that’s the one that I’ve really tried to add and I’ll add to it as soon as I get the chance and it’s not limited to those of us at The Motley Fool who, you know, write about premium items.

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