The Swiss group Richemont transfers the entire IT infrastructure of the company to AWS

The leading cloud offering, Amazon Web Services (AWS), announced that Richemont, a Swiss luxury group and owner of prestigious brands and companies recognized for their excellence in jewelry, watches, fashion and accessories, including Cartier, Montblanc, IWC Schaffhausen and Van Cleef & Arpels, move all of its corporate IT infrastructure to AWS.

Richemont will close its European data centers and migrate additional data centers in Hong Kong and the United States to AWS by the end of 2022. As part of its digital transformation strategy, the company will move more than 5,000 machines virtual and 120 SAP instances to AWS to modernize its infrastructure, improve security and boost the automation of its global operations, according to an Amazon press release.

Richemont’s cloud-focused strategy includes the migration of its mission-critical business IT applications and systems for enterprise resource planning, accounting, supply chain management, manufacturing, cycle management product lifecycle and e-commerce to AWS. With AWS, the luxury goods company will use a wide range of advanced cloud capabilities, including machine learning, analytics, security and database, to drive product innovation in its retail operations. physical retail and its e-commerce offerings.

The leading cloud offering, Amazon Web Services (AWS), announced that Richemont, a Swiss luxury group and owner of prestigious brands and companies recognized for their excellence in jewelry, watches, fashion and accessories, including Cartier, Montblanc, IWC Schaffhausen and Van Cleef & Arpels, move all of its corporate IT infrastructure to AWS.

As part of its five-year roadmap, Richemont will develop cloud-based systems that deliver engaging customer experiences through digitally optimized channels that use machine learning. Using AWS technologies, Richemont is faster innovating dynamic digital experiences for its e-commerce platform, including personalized storefronts and styling services, video chat consultations with personalized fashion shows according to the buyer’s taste and tailor-made offers for early access to new items before they arrive in store. , according to Amazon.

Richemont will also increase its use of the AWS Marketplace, a digital catalog that makes it easy for organizations to discover, procure, license, deliver, and govern third-party software. Richemont can access leading solutions available on the AWS Marketplace to further evolve, organize and personalize the shopping experience across its mobile and online channels. Richemont will also use the AWS Skills Guild (a comprehensive skills training program) to provide training and certification for its IT employees to help them develop cloud literacy across their organization. These training opportunities will help the company strengthen its ability to function as a product-driven organization, become more efficient, and gain speed and agility to meet the needs of businesses and customers.

“AWS is integral to the IT transformation of our business as we seek better ways to serve our customers, streamline the way we work and be competitive on a global scale. AWS, with its proven track record and high performing global infrastructure, will provide the agility, security and scalability we need to launch new business processes and new service models. AWS’s unprecedented pace of innovation and its broad portfolio of services, including analytics and machine learning, will help us gain better insight and become an even more agile business in the cloud. Kim Hartlev, Group Information Director at Richemont said in a statement.

“Richemont uses AWS to drive change within his organization, which will result in the delivery of new applications and services to create exceptional customer experiences. For over 100 years, Richemont and its Maisons have focused on quality, innovation and premium service. AWS’s full set of capabilities will help Richemont reinvent the luxury shopping experience in the digital world, delivering exclusive virtual experiences and personalized service to its global customer base, ” Greg Pearson, Vice President, Global Commercial Sales at AWS noted.

Fibre2Fashion Information Office (GK)


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