THE LNK, where fashion meets tech, launches into a $900 billion industry from India

Launch of THE LNK, an online aggregator and lead generation platform, to connect merchants abroad

Online aggregator and lead generation platform, THE LNK, launched this month to connect consumers with hidden gems from India.

It took a long time to come, it took a long time to understand what the customer and the merchant needed”

—Sonya Gill

TORONTO, ONTARIO, CANADA, February 17, 2022 / — Upon launch, THE LNK will begin by aiming to bridge the gap for South Asian merchants around the world, a winning chance to be discovered in a competitive space, who would otherwise be lost in a highly saturated market. The platform will achieve this for its merchants by offering a competitive lead generation platform that allows them to bid on keywords and create competitive retargeting campaigns at half the cost of what they would pay on other channels such as Facebook or Google.

THE LNK will include merchants specializing in women’s and men’s Indo-Western fashion, functional beauty, skincare and accessories. As the platform plans to expand into different geographies, the company will initially launch starting with merchants in India that sell hidden gems including western clothing because as consumers know most of the items worn by companies like Zara and H&M are often made in India. The LNK fills this gap.
The platform is also focused on user experience by allowing only trusted merchants on the platform, and aims to make shopping easier for the customer by offering an intuitive search engine. Sonya Gill, a digital media entrepreneur based in Canada, is the mastermind behind the brand and has extensive plans to grow the platform’s merchant base.

“It took a long time to come, it took a long time to understand what the customer and the merchant needed and then add to the pandemic, the online space grew like wildfire and was at take,” says Gill.

Jonathan Riche and Jhonelle Brown of Canadian company and financial partner BLINK, along with top digital strategists Bertrand Karerangabo, Mike Costanzo and Gaurav Sharda, created the site’s back-end that allows merchants to import their current websites into THE LNK. This feature allows the merchant to seamlessly control their brand on a niche platform. Merchant Access also allows store owners to highlight top-rated products, select merchandise for promotions, and even offer specific items to customers through a single email or SMS.

“After observing the fragmentation between the e-commerce world and the South Asian community, we decided what better way to serve the community than to work with Sonya and her team to bring THE LNK’s vision to life. We were able to make our launch day possible through the advancement of headless technology and unprecedented teamwork, creating a recipe for the perfect product synergy,” says Jhonelle Brown of BLINK.

“The South Asian diaspora is one of the largest and most widespread in the world, and its growth is exponential. Yet they are completely underserved when it comes to authentic, unique, high-quality clothing and jewelry. As these consumers’ purchases continue to shift online, The LNK’s expanded listings promise to redefine their fashion shopping experience while helping thousands of merchants thrive,” says Karerangabo.

THE LNK has already recruited many top merchants and collaborated with luxury magazine Zardozi’s editor-in-chief, Rina Chandarana, to select her personal favorites in the Editor’s Only section.
THE LNK can be visited at

Sonya Gill
SG Communications
+1 4167974117
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