“The grocery sector could represent the next big opportunity for e-commerce.” – Dr. Prakash Bhosale

The grocery sector could represent the next big opportunity for e-commerce

Today, thanks to online grocery shopping, consumers can shop online and have them delivered to their homes. To optimize home delivery of online groceries, online grocery service providers need to use customer data. »

— Dr. Prakash Bhosale

MUMBAI, MAHARASHTRA, INDIA, June 24, 2022 /EINPresswire.com/ — While interacting with prospect marketing executives working in the corporate sector at an event, Dr. Prakash Bhosale said, “COVID- 19 accelerated the growth of online shopping. Despite this, online purchases represent only 10% of total grocery sales. A huge opportunity exists in the unexplored market.

He added, “Today, with e-grocery, consumers can shop online and have food delivered to their doorsteps. Despite this, a high delivery failure rate caused by customer absence has a negative impact on logistics efficiency, especially for perishable goods. In order to optimize home delivery of online groceries, online grocery service providers need to use customer data in innovative ways. To optimize delivery and increase delivery success rates, the approach estimates out-of-office probabilities based on data from online grocery stores. »

Grocery Online Shopper Data is also known as Online Shopper Data, Food App User Data, E-Commerce Data, Internet Frequent User Data, Online Grocery and data on frequent buyers.

Online shoppers, especially in Indian metropolises, are a major market for independent grocery stores. Ordering products online has become more comfortable for some online grocery shoppers. Below is a list of the percentage of people who shop on the internet in many parts of the country i.e. Tier 1 cities – 65%, Tier 2 cities – 23%, Tier 3 cities – 7%, Tier 4 locations – 4%.

With a market share of over 35% among online grocery stores in India, Big Basket holds the highest share. In addition, Grofers and Amazon are following closely. Currently, online grocery stores have a market value of over 100 billion Indian rupees.

In the wake of the covid-induced lockdowns, online grocery shopping data has reached almost 4.5 crore users. The majority of these customers buy groceries online every month, and about 27 million do so regularly. In India, the number of people shopping online is increasing by 12,000,000 per month.

Data is king, and the more the better. It consists of name, phone number, email address, gender, income, industry, purchase history, shopping cart abandonment, renewal of subscriptions, recently purchased items, dates, billing details, payment details, etc. Indirect and direct interactions between your brand and customers can be measured with it.

He said: “Online grocery customer data and analytics gathered from focus groups, social media, test markets and early in-store rollouts can help businesses improve their planning, production and the launch of new products. Develop high-demand products with predictive business models and gain deep insights from huge consumer and market data.

Grocery shoppers also purchase other products and services online. Online shopping is not just limited to groceries. For example, customer data from online grocery may be used for other e-commerce products, loans, credit cards, insurance, property and vehicles. Personalized and hyper-personalized services are also useful in addressing customer complaints and churn during customer journeys.

Those who buy groceries online are educated and earn Rs. 25,000/- per month or more. As a result, customers of online grocery stores are mostly upper-middle and upper-income groups.

He added, “The grocery sector could represent the next big opportunity for e-commerce. Online grocery shopping is expected to account for more than a third of the total number of online shoppers. 67% of salaried customers, 9% of self-employed customers and 9% of other unclassified customers do their shopping online. »

By collecting this information, the company can better understand its customers, make better recommendations and anticipate their dietary needs. In addition to learning where to improve, which products may have issues, and how to retain existing customers, online grocery service providers can analyze the data they provide.

Dr. Prakash Bhosale is a renowned data consultant, columnist and writer who lectures extensively on data, entrepreneurship to various professionals, business groups.

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