The Alkaline Water Company enters a new era of e-commerce sales


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SCOTTSDALE, Arizona – (COMMERCIAL THREAD) – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) (the “Company”), the nation’s largest independent alkaline water company and The Clean Beverage Company â„¢, is pleased to announce that it has entered into an agreement with a turnkey e-commerce agency specializing in the management of Amazon, Walmart.com and the digital marketplaces of other major retailers.

This new partnership will be managed by The Alkaline Water Company’s new e-commerce director, Chris Pitman. Mr. Pitman most recently served as Director of Ecommerce and Digital Merchandising at Essentia, where he helped increase the overall sales performance of the brand’s ecommerce channel by over 160% over a three-year period. . In his new role at Alkaline88, Mr. Pitman will leverage the full service capabilities of the company’s new ecommerce agency, including overall strategy, platform marketing and advertising, content and optimization. specific to e-commerce and supply chain efficiency. .

“We are pushing the e-commerce channel stronger than ever. As consumers continue to embrace digital grocery shopping, e-commerce is a channel with significant upside potential for Alkaline88®Said Ricky Wright, President and CEO of The Alkaline Water Company. “We have continually expanded our presence in the traditional grocery channel, and will continue to do so, but the events of 2020 and 2021 have definitely shown us that online beverage buying habits are here to stay. eMarketer has discovered that food and beverage is by far the fastest growing e-commerce category in the United States in 2020 and predicts 151.5 million digital grocery buyers in the United States by 2024 against 92.3 million in 2019. ”

Wright added, “Chris Pitman brings us the internal capabilities that we previously lacked to capitalize on this opportunity. He has worked in the beverage industry for nearly a decade now and has successfully led a team that has helped dramatically increase e-commerce sales for Essentia. Chris’ knowledge and our new partnership with a proven ecommerce agency will allow us to establish our brand with the major retailers in this channel. We believe that the e-commerce channel can significantly contribute to sales in 18 months. ”

The Alkaline Water Company is The Clean Beverage Company â„¢ that makes a difference in the water you drink and the world we share.

Alkaline88® The flagship brand of premium alkaline water is now available in 75,000 stores in all businesses in the United States. For more information, visit www.thealkalinewaterco.com.

About the Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading brand of alkaline water available in bulk and single servings with environmentally friendly aluminum packaging options. With its innovative and state-of-the-art proprietary electrolysis process, Alkaline88® provides perfectly balanced pH 8.8 alkaline drinking water with trace elements and electrolytes and benefits from our “Clean Beverage” brand label. Quickly recognized as a growing lifestyle brand, Alkaline88® launched A88 Infused â„¢ in 2019 to meet consumer demand for flavored products. A88 Infused â„¢ Flavored Water is available in six unique, all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of directors and serve as the famous brand ambassador for Alkaline88.® and the A88 Infused â„¢ brands.

To buy Alcaline88® and A88 Flavor Infused products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram or LinkedIn.

Notice Regarding Forward-Looking Statements

This press release contains “forward-looking statements”. Statements in this press release that are not purely historical are forward-looking statements and include statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, among others, the following: that e-commerce is a channel with significant upside potential for Alkaline88®; that the Company will continue to expand its presence in the traditional grocery channel; ; whereas Chris’s knowledge and the Company’s new partnership with a proven e-commerce agency will enable the Company to establish its brand with major retailers in the e-commerce channel; and that the Company believes that its e-commerce channel can significantly contribute to its sales within 18 months.

Significant assumptions supporting these forward-looking statements include, among other things, that online beverage buying habits will continue into 2021 and beyond; whereas demand for the Company’s products will continue to grow significantly; that the past production capacity of the Company’s co-packing facilities may be maintained or increased; that there will be an increase in production capacity through the implementation of new production facilities, new co-packers and new technologies; that there will be an increase in the number of products available for sale to retailers and consumers; that there will be expansion into geographic areas by national retailers who sell the Company’s products; that there will be expansion into new national and regional grocery retailers; that there will be expansion into new e-commerce, home delivery, convenience and healthy eating channels; that there will be no interruptions in the production of the Company’s products; that there will be no product recalls due to unintentional contamination or other adverse events related to the Company’s products; and that the Company will be able to raise additional capital to meet the Company’s growing demand and meet the capital expenditure requirements necessary to increase production and support sales activity. Actual results could differ from those projected in forward-looking statements due to many factors. These factors include, but are not limited to, government regulations implemented regarding the production and sale of alkaline water or any other product; additional competitors selling alkaline water and improved water-based products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that the co-packers cannot renew current agreements and / or not meet increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain disruption due to factors beyond the Company’s control; the fact that there may be a product recall due to unintentional contamination; the inherent uncertainties associated with operating as a start-up business; changes in customer demand and the fact that consumers may not adopt improved water products as expected or not at all; the extent to which the Company is successful in establishing new long-term relationships with new retailers and in maintaining existing relationships with retailers; the Company’s ability to raise the additional funds it will need to continue its operations, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this press release, and the Company assumes no obligation to update any forward-looking statements, or to update the reasons why actual results could differ from those projected in the statements. forward-looking, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Readers should consult all information contained in this document and should also refer to the risk factor disclosure described in reports and other documents that the Company files with the SEC, available at www.sec.gov, and at SEDAR, available at www. sedar.com.

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