Stord welcomes Tom Barone as President and Chief Commercial Officer
ATLANTE, August 18, 2022 /PRNewswire/ — Stord, the leader in cloud supply chain, today announces the appointment of its first president and chief commercial officer Tom Baron. This news comes against the backdrop of great momentum for Stord: the company has continued to improve its suite of logistics services and technology offerings, including announcing a vendor-neutral and channel-agnostic software platform, Stord One Commerce; complete, port-to-gate logistics capabilities; a expansion of his First party and network capacity of third-party facilities; and more. Tom brings seasoned industry leadership to Stord as it continues its high growth trajectory, bringing its cloud supply chain offering to scale DTC, B2B and omnichannel brands.
“Stord has been through a period of immense hypergrowth as brands need more agile, connected and fast processing to increase customer satisfaction and their bottom line,” said Sean Henry, CEO and co-founder of Stord. “A relentless focus on creating value for customers is fundamental to Stord. With Tom’s appointment, we look forward to aligning all of our go-to-market and external functions, across the lifecycle of the customer, under the direction of a proven leader with extensive experience in both technology and logistics and a deep understanding of today’s omnichannel brands.”
Tom brings a wealth of experience to Stord, with over 20 years in the e-commerce industry focused on technology and supply chain, including leadership roles at CommerceHub, Radial (fka eBay Enterprise and GSI Commerce), and more. As CRO at CommerceHub, for example, he was instrumental in growing the company through his investment by Insight Partners at a $1.9 billion Evaluation. As Vice President of North American Operations for eBay Enterprise, he was responsible for a $700 million fulfillment, transportation, customer service and omnichannel software, driving significant growth and increased customer satisfaction.
Prior to that, as Senior Vice President of Client Services at GSI Commerce, he led their growth to help them scale pretty much $1 billion in revenue, and was a key leader in supporting GSI Commerce through its acquisition by eBay in a $2.4 billion OK. Tom holds an MBA from Northwestern UniversityKellogg School of Management and a BS in Mechanical Engineering from Cornell University.
“Stord’s vision of a cloud-based supply chain solution is a true paradigm shift for the industry, enabling a fully integrated, infinitely elastic and constantly optimized supply chain delivered as a scalable service, instead of the currently inflexible, disconnected and expensive parts supply chain currently plaguing brands,” shared Tom Baron, CCO of Stord. “I’m excited to join Stord to bring this vision to life and make a difference for any brand in need of logistics services and technology.”
This appointment also marks a trend of retail, technology and supply chain experts joining Stord to execute on its mission to make supply chain a competitive advantage for all brands. Tom joins top industry leaders including Steve SwanCOO (formerly Amazon); Shyam SundarVP of Engineering (formerly Amazon, Zendesk, and Mapbox); Bradley Weilvice president of products (formerly Walmart and Apple); Sarah FeulnerVP of People (formerly Bumble and ARM); Marc Satisky, Acting Chief Financial Officer (formerly NCR); and Mario PaganiniVP of Marketing (formerly Shippo).
Stord is the leading cloud supply chain provider enabling businesses to compete and grow with world-class logistics, including warehousing, freight and fulfillment, in a single integrated platform available exactly when and where they need it. Hundreds of B2B and B2C companies like BODYARMOR, Native, Tula, Advance Auto Parts, Thrasio, and Dollar General use Stord to run their supply chains with the speed, flexibility, and ease of the cloud. Led by former Amazon, XPO and Manhattan Associates operators, Stord is headquartered in Atlanta and backed by leading investors, including Kleiner PerkinsOBLIGATION, Franklin TempletonFounders Fund, Lux Capital, D1 Capital, Salesforce Ventures, Susa Ventures and Lineage Logistics.