Star Tech: Quiqup puts e-shoppers at the center of the delivery experience – News

It brings the human touch to an industry that lacks it and simplifies the complexity of logistics with its easy-to-use platform and friendly team members.

Published: Sat 12 Nov 2022, 7:36 PM

In 2014, a delivery service born out of a London apartment saw a unique e-commerce opportunity.

Initially, it was launched as a delivery service for consumers in the global city, where the space was increasingly crowded with food delivery players.

So the brains behind the start-up decided to turn away to focus on the ability of e-commerce businesses to become more competitive with their offerings by providing a more buyer-centric experience, which is a platform enabled by artificial intelligence (AI) based on speed and convenience. This is the genesis of Quiqup, which roughly means “quick urban services”.

Bassel El Koussa, co-founder and CEO of Quiqup – and “entrepreneur by chance” – has weighed in on one of the fastest growing last mile delivery companies in the UAE.

“When pivoting to the new model, we saw the UAE as the perfect market, and we supported ourselves with the right intention while changing gears and continents. The nascent e-commerce ecosystem in 2018 and the The innovative mindset of this young nation’s society was an ideal fit to start this business where we can help shape the future of a sector that was on the verge of rapid growth, despite the unforeseen. of Covid-19,” said El Koussa, who was born and raised in Beirut, Lebanon.

His impeccable credentials – he had completed a postgraduate degree in international management from SOAS University of London in 2008, then worked for a manufacturing company in Saudi Arabia and after a few years enrolled in a degree in finance at Imperial College London. this positioned him well to join the venture capital industry.

The four-year stint in the supply chain management industry has proven useful for El Koussa.

“Initially, the funding was done by my three other co-founders and myself and was seeded for some time. Later, the company raised a Series A funding round from institutional investors such as JOBI Capital and Delivery Hero The company then raised a pre-Series B round, focused on the pivot of the business, from more institutional investors such as IFA Capital, Transmed, B8 Ventures as well as investments from followed by existing shareholders at the time,” says El Koussa.

“Quiqup’s first major step is to become a regional champion in e-commerce logistics and create a platform for the growing industry to have a plug-and-play solution for its operations and delivery. We have covered the length and breadth of the UAE since 2020 and our logical progression will be to expand to the Kingdom of Saudi Arabia (KSA) by next year,” he added.

The start-up has 65 employees of more than 30 nationalities and 45 of them are based in Dubai and the rest work remotely from all over the world, such as South America, Europe, Lebanon, India and Rwanda.

Sporter, Chalhoub, The Giving Movement, Virgin, Apparel Group, Hadia Ghaleb, BEX Beauty, Peacefull and Eyewa are some of the brands that work with Quiqup.


Value proposition and product differentiators

“Quiqup is a delivery service for retailers and e-commerce businesses of all sizes. We focus on the success of our customers in three main areas: speed and flexibility of delivery times, dedicated support at all times and a delivery experience designed for buyers,” said El Koussa.

“Quiqup offers the fastest package delivery option in the UAE, but also gives our customers the flexibility to choose from various delivery time options depending on how they want to design their proposition,” a- he added.

The start-up brings the human touch to an industry that lacks it and simplifies the complexity of logistics with its easy-to-use platform and friendly team members.

“We offer our customers a dedicated on-call account manager to help them grow and a live support team ready to respond 24/7,” El Koussa said.

“We have all known the pain of receiving multiple phone calls when receiving a package or missing the delivery. Quiqup aims to put the shopper at the center of a delivery experience, keep them informed of what’s going on at all times, and further design the experience around convenience and customer satisfaction to increase the rate redemption,” he added.


The other brains behind the start-up

El Koussa is fortunate to be joined by other like-minded co-founders – Danny Hawkins, Chief Technology Officer (CTO); Tim Linssen, Product Manager; and Federico Ferraro, Head of Product Design.

Hawkins, a Briton, has worked in technology for over 20 years. Prior to Quiqup, he held various positions at the UK Ministry of Justice, a high-frequency gaming platform and investor/incubator build software, which is used in Formula-1 racing (F -1). He has a passion for engineering and continually evolves with the best technology to unlock maximum potential in product development.

Linssen, a Dutchman, has worked in warehouse automation across Europe for clients such as SSI Schaefer, Unilever, P&G, Nedcon. He gained valuable knowledge on how to run highly efficient logistics operations. Later, he joined WPS Challenger as a product manager and researcher for an F-1 second screen app and personal data storage business.

Ferraro, Italian, graduated in Multimedia with a double specialization in Marketing and Production during which he gained experience in the development of multimedia projects for companies. He started his career in a venture capital firm as a market and product researcher. He developed a passion for experience design and works closely with engineers and product teams to bridge the gap between product and user experience.

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