Shopify to boost luxury brand Lanvin’s digital store
Luxury fashion company Lanvin Group has entered into a commercial agreement with Shopify to create a digital platform in North America, according to a press release.
Lanvin, along with Sergio Rossi, will become the company’s first luxury brands on the digital platform.
The release notes that the digital platform is powered by technology from Shopify and will provide Lanvin with the opportunity to focus on products and customers. Other Lanvin brands can be added to centralize eCommerce on a single platform while maintaining each brand’s interfaces and databases.
The release says Lanvin will be able to provide “best-in-class customer experience with dedicated merchandise and content, as well as optimized and localized omnichannel shopping services.”
“As an innovation-driven luxury fashion group, we strive to usher in the future of luxury,” said Joann Cheng, President and CEO of Lanvin Group. “Shopify has been at the forefront of innovation, working with some of the most successful companies to transform e-commerce for merchants and consumers around the world.”
Cheng said the rollout of the new platform, powered by Shopify, showed the “differentiated strategy” that would help with new technologies.
“Our legacy-light and digital-native model allows us to integrate Shopify’s disruptive technologies into our portfolio of legacy brands,” Cheng said, adding that Shopify’s e-commerce capabilities would strengthen abilities to seize growth opportunities. .
See also: Shopify invests in recommendation platform Crossing Minds
PYMNTS wrote that Crossing Minds, the recommendation engine, recently secured an investment from Shopify.
The report says this would help make the portal accessible to Shopify merchants looking to leverage individual-level recommendations.