Sendinblue acquires e-commerce marketing company PushOwl

PushOwl, an online marketing tool for e-commerce stores that enables web push notification, announced on Wednesday that it had been acquired by the French company Sendinblue, as an e-commerce arm in India.

Along with PushOwl, Sendinblue also acquired two other e-commerce marketing companies, Chatra and Metrilo, for a combined deal of more than $ 47 million (around Rs 346.8 crore), according to a statement.

Much of that deal was devoted to the acquisition of PushOwl, among the three companies, he added.

PushOwl founder Shashank Kumar will continue to lead the company, and he will also join Sendinblue’s management team as vice president (product), the statement said.

PushOwl was founded in 2016. It allows e-commerce stores to activate web push notifications as a marketing channel, turning visitors into subscribers and generating more revenue.

With PushOwl, businesses can send marketing campaigns, set up automated feeds, recover abandoned carts, customize their promotions, and optimize their strategy with granular metrics and reports.

“The acquisition of PushOwl, Metrilo, Chatra is part of Sendinblue’s longer term vision to expand our marketing capabilities and dive into the growing e-commerce space. Now our all-in-one digital marketing solution will become even more powerful, enabling these companies to accelerate sales and make strategic business decisions, ”said Armand Thiberge, CEO of Sendinblue.

PushOwl – which has a team of 17 people – has seen massive growth over the past three years, helping more than 25,000 merchants generate income through web push marketing. He has worked with brands like Culture Kings, Sugar Cosmetics, Lange Beauty and Vital Proteins, among others.

“Sendinblue is a leader in marketing automation and with this acquisition we will be able to combine our strengths to elevate e-commerce marketing and create a product that customers truly love, add value and ultimately simplify. omnichannel marketing. It would be a game changer for traders, ”said Shashank Kumar, founder of PushOwl.

(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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