Pitti Immagine eP Summit moves to Florence in May 2022 – WWD
IN FLORENCE: eP Summit, the annual Pitti Immagine event committed to creating dialogue between business and the digital world, is coming to Florence for the first time after being held for nearly 10 years in Milan.
The summit, which this year will be called “Shaping the digital future of fashion”, will take place on May 4 and 5 at the Stazione Leopolda in Florence, with a new format and a new scientific direction.
According to Rinaldo Rinaldi, new scientific director of the eP summit and professor of the industrial engineering department of the University of Florence, “We decided to move the event to Florence because after many years we realized that Florence is gradually becoming a city with a strong international vocation and the companies that will participate in it are delighted.
After two years of a pandemic that forced the organization to go digital, this year the event will take place in person, and Rinaldi expects nearly 350 attendees. Claudio Marenzi, President of Pitti Immagine, added: “This summit is just an introduction to what Pitti Immagine is committed to doing during the year, to train businesses and create ideas for events that will follow.
Throughout the summit, there will be presentations and live speeches from important fashion industry guests, such as Aude Vergne Chief Sustainability Officer at Chloé, or Orsola de Castro, Founder and Creative Director of Fashion Revolution, as well as more than 40 Italian and international fashion houses.
Topics will include the digital development of the creative and production processes behind new collections; the digital transition in favor of ecology and the circular economy; integration between traditional distribution channels and e-commerce channels; social media strategies; artificial intelligence; BigData; blockchain and the metaverse.
“The goal of the summit,” Rinaldi believes, “is to bring to Florence an event that also becomes an academy and encourages businesses to discuss these key themes – which are crucial for development and growth.”