Organized e-commerce support workshop

Cambodian digital marketing experts and businesses gathered in a workshop on leveraging e-commerce platforms, the first in a series of events organized by a digital coalition set up to help businesses bounce back from the devastating effects of the Covid-19 pandemic on businesses.

The event, part of the “Stronger with Digital” coalition, was held virtually on the evening of February 9, with attendees from Cambodia’s top digital marketing agencies promoting e-marketing platforms for strengthen and uplift the Micro, Small and Medium Enterprise (MSME) sector in the Kingdom.

Launched in August, the Stronger with Digital coalition aims to help MSMEs in Cambodia build their online presence and use e-commerce platforms effectively.

Suon Buddhisatt, project coordinator for the Stronger with Digital Coalition, told The Post that the online workshop hoped to give local businesses the opportunity to meet and chat, as well as receive special offers from leading Kingdom e-commerce platforms.

He added that the workshop would help growing businesses explore opportunities for expansion through online sales.

“MSME businesses in Cambodia are growing. This workshop gives them an overview of their goals for e-commerce for the future, and whether they are at a stage where they can consider international expansion,” he said.

Buddhisatt also highlighted the importance of digital marketing, saying it had been a lifeline for many businesses during the pandemic.

The discussion also aimed to provide companies with an understanding of the changing nature of Cambodian market demand for their own production lines. It will also introduce them to digital marketing resources focused on supporting local MSMEs.

The Stronger with Digital coalition is a collaborative effort of UNDP Cambodia, the Australian Embassy, ​​the Ministry of Posts and Telecommunications and several other smaller partners.

In a recent Facebook post, the Ministry of Telecommunications said the coalition had a huge impact on the training of MSMEs in Cambodia last year.

“Thanks to the efforts of our trainers and partners in 2021, 1,000 MSMEs were successfully trained and 66.76% started selling online,” the ministry said.

He also claimed that since its launch, the business coalition has reached up to 4.2 million consumers and business owners through its online marketing campaign, and more than 100,000 businesses in Cambodia have started engage in e-commerce accordingly.

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