Now Kate Moss is launching a wellness brand

British model Kate Moss has launched a website selling her own beauty and lifestyle products called Cosmoss, becoming the latest star to venture into branded e-commerce.

Moss follows celebrities such as American actress Gwyneth Paltrow who has carved out a second career marketing wellness products on her Goop website.

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With her sculpted cheekbones, grungy style and famous boyfriends, including American actor Johnny Depp and British musician Pete Doherty, Moss epitomized the 1990s fashion scene and party lifestyle.

But in an interview on BBC radio’s ‘Desert Island Discs’ in July, Moss said she now preferred trips to the garden center and meditation to clubbing, and was ‘no longer out of control’.

vogue The magazine reported that Moss, 48, spent two and a half years developing the products for her new brand.

So far, the website sells a small range of vegan-friendly products, including boxes of herbal tea bags for £20 ($23), a face oil containing CBD (£105), a active ingredient in cannabis and a fragrance with essential oils (£120).

Moss recommends using the products in combination in “rituals” that “balance body and mind with the natural environment and circadian cycles.”

Cosmoss isn’t Moss’ first foray into personal branding. She designed a clothing line for teenage fashion chain Topshop, which closed its physical stores during the pandemic, and named Rimmel lipsticks after her.

In 2016, she launched a talent agency, Kate Moss Agency, signing her own daughter, Lila Moss, along with other descendants of stars like Ella Richards (granddaughter of Keith) and artists like Rita Ora.

In May, Moss testified in former boyfriend Depp’s defamation lawsuit against his ex-wife Amber Heard.

The model said reports that Depp once threw her down a flight of stairs were false.

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