New Castle County will help train small businesses in e-commerce

The New Castle County Office of Economic Development is helping small businesses with a new e-commerce training program.

The new program will help small business owners by providing information on the e-commerce industry and online marketing strategies.

The county uses a portion of its American Rescue Plan Act funds to help small businesses in the county with fewer than 25 full-time employees.

Two workshops will allow companies to learn more about e-commerce.

Charuni Patibanda, Director of Economic Development for New Castle County, explains how the workshops work.

“On the one hand, we help educate business owners on what they might need and what they would actually want and on the other hand, we vet all vendors so that the interaction between business and suppliers to be more streamlined, more efficient and more cost effective,” said Patibanda

The County Office of Economic Development is partnering with the County Chamber of Commerce’s Emerging Enterprise Center to host two upcoming workshops, Wednesdays from 9 a.m. to noon.

The second will be on June 28, from 5-8 p.m., and both will take place at the New Castle County Chamber of Commerce.

Patibanda says this will help businesses that are new to e-commerce.

“So these are businesses, maybe a bookstore, maybe a small retail store,” Patibanda said. “They didn’t initially envision having an e-commerce platform and they might not even know how e-commerce can benefit their business, but they want to know more. So that’s what serve these educational workshops.

Workshop participants will be considered for a Small Business E-Commerce Development Grant, also from county ARPA funds.

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