Meesho aims to boost the digitization of small businesses with an integrated e-com app, Marketing & Advertising News, ET BrandEquity

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Internet trading company Meesho on Wednesday announced the launch of an integrated e-commerce mobile app for buyers and sellers as part of efforts to boost the digitalization of small businesses in the country. With the latest Android version of the app, Meesho users can now switch between buyer and seller interfaces with just one click.

“Aiming to further contribute to the digitalization of small businesses nationwide, Meesho… today announced the launch of an integrated e-commerce mobile application for Android users,” the company said in a statement. communicated.

Sellers, in particular, can expect an enhanced e-commerce experience with access to several app features that were previously only present on web versions.

These include order processing, payment tracking, inventory management, and seller support.

The unified app and its features are expected to provide convenience to over 4 lakh sellers on the platform.

Kirti Varun Avasarala, Chief Product Officer at Meesho, said, “A significant number of Meesho sellers do not have easy access to desktops or laptops, which were previously essential to accessing all the features available on our platform.” .

To provide them with a more seamless e-commerce experience, the company has taken a mobile-first approach that will help sellers run their business on the go with minimal effort, Avasarala added.

Cocoblu Retail is a new e-commerce seller established last October, a wholly owned subsidiary of Delhi-based RattanIndia Enterprises, which in January received a fund infusion of Rs 350 crore from developers. RattanIndia Enterprises is the flagship company of the RattanIndia Group for new era businesses such as electric motorcycles, drone solutions and fintech…

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