Maternity Clothing Market is expected to reach USD 44.08 billion by the end of 2032, the growth factor is attributed to increase in innovations in regular fashion among pregnant women

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The clothing sector is the main driver of the maternity clothing market. North America region is expected to lead the maternity wear market over the forecast period

NEWARK, Del, Oct. 26, 2022 (GLOBE NEWSWIRE) — NEWARK, Delete:The Global maternity clothes market is expected to show an opulent growth rate with a CAGR of 6.7% from 2022 to 2032. The global market is expected to have a current valuation of around US$23.05 billion in 2022 and is expected to reach a high of US$44.08 billion. US Dollars by the year 2032. According to the historical analysis, the Maternity Clothing market has registered a CAGR of 3.5% throughout its previous projection period of 2017 to 2021. The trajectory of the market Global Maternity Clothing is expected to rise during the current estimate period.

The proliferation of maternity wear market is attributed to global manufacturers who are making rigorous efforts to expand their customer base with the help of different key organic strategies such as celebrity endorsements, fashion customization to meet individual needs of mothers , product discount offers. , and many other privileges through e-commerce sites.

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Comfort plays a leading role in defining the characterization of the product, as well as the maternity intimate apparel section which includes underwear, body girdles and tops, has gained popularity, reaped benefits significant and significantly increased worldwide sales. Moreover, the growth of the market is accelerated by the purchasing power of women as they are the ones who spend a considerable amount of money on maternity clothes, thus expanding the market at a significant rate over the years.

Key points to remember

  • The increased focus on maternity fashion is attributed to the boom in the maternity wear market over the projection period. The emergence of working pregnant women is increasing in developing countries, which is expected to drive growth over the review period.

  • Fashion awareness is growing rapidly among new mothers and is expected to drive the demand for outerwear in the casual wear and office wear categories. In addition to this, the great awareness of pregnant women regarding their physical appearance is on the rise, which is contributing to the overall growth of the forum.

  • The growing demand for maternity clothes is associated with clothing sizing that complements the body type. Additionally, modern moms engaged in corporate life are fueling the demand for maternity clothes in 2022.

  • The growing number of working women globally, combined with the growing inclination for pregnancy fashion, is expected to drive the growth of the industry. The constant launch of more convenient product varieties along with easy delivery options and the demand for maternity wear is expected to witness significant growth over the forecast period.

  • Various celebrities and bloggers document their pregnancies through workout videos and several social media posts to promote a particular brand of maternity clothes, which increases the market size of the products.

Competitive landscape

The global maternity wear market is driven by intense competition from the major players operating in the market. Several effective tactics are actively used by major players in the market including frequent mergers and acquisitions, joint ventures and partnerships, product innovation, and geographic expansion are some of the key strategies adopted by these players to ensure a long-term sustenance in the market.

Manufacturers propelling themselves in the market focus on creating unique items by developing innovative products in maternity wear to protect mothers and babies from harmful UV rays and propel maternity wear sales. These developments gradually indicate the lucrative growth prospects of major market players over the projection period.

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More information on the Maternity Clothing Market

The United States is expected to become a dominant country in the North American region, accounting for approximately 79.2% of the total revenue share. The growth of the North American maternity wear market is driven by the increasing number of pregnant women working in the country coupled with the strong presence of major brands in the United States. According to IMF studies, the growing demand for formal maternity wear is a key propellant. identified in studies. The rising rate of fashion awareness among pregnant women is also expected to aid the growth of the product in the country.

Australia accounted for a total market share of approximately 51.7% in 2021, owing to the sustained market growth in Australia.

Key segments of the maternity wear market

By product type:

  • Outerwear

    • Tops

    • Tunics

    • Bottom

    • Dresses

    • Others

  • Indoor clothing

  • Sleepwear

By type of material:

  • Cotton

  • Nylon

  • Polyester

  • Synthetic

  • Spandex

  • Others

By price range:

  • Less than $100

  • US$100 – US$200

  • $200 or more

By sales channel:

By region:

  • North America

  • Latin America

  • Asia Pacific

  • AEM

  • Europe

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1. Summary

1.1. Global Market Outlook

1.2. Demand Side Trends

1.3. Supply-side trends

1.4. Analysis of the technology roadmap

1.5. Analysis and recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limits

3. Market context

3.1. Market dynamics

3.1.1. Drivers

3.1.2. Constraints

3.1.3. Opportunity

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