Macy’s can’t totally miss Thanksgiving Day, will open for curbside pickup

Macy’s employees will fill curbside pickup orders on Thanksgiving Day, even though its stores will not be open to shoppers.

The department store chain’s decision on Monday came as a surprise because most major retailers, even before the pandemic, had given up on Thanksgiving Day openings. Walmart, Target, Best Buy, Dick’s Sporting Goods, Kohl’s, JC Penney, and malls are all closed on Thanksgiving Day.

The concept of opening stores on Thanksgiving Day caught on a few years ago, when retailers ran out of early hours to open Black Friday doors. But it fell out of favor with buyers and retailers who believed workers needed a day off.

Target CEO Brian Cornell told employees shutting down on Thanksgiving Day is a permanent decision and they “don’t have to wonder if this is the last Thanksgiving you’ll spend with your family.” and your friends for a while, because Thanksgiving store hours are one of them. something we will not “come back” to when the pandemic finally subsides. “

Macy’s said curbside pickup will be available from 9 a.m. to 4 p.m. Thursday.

Employees will be paid on time and a half, Macy’s said, and they had the option to register to work on Thanksgiving Day on a voluntary basis as early as September.

“We’re excited to be able to offer customers curbside pickup on November 25th from most Macy’s stores across the country, so customers can pick up a last minute hostess gift. [or] Early Black Friday deal, ”Macy’s spokesperson Jacqueline King said in an email response.

The three Market by Macy’s stores, smaller stores so far only open in Southlake, Fort Worth and Flower Mound, will not process curbside orders.

Macy’s has hired AlixPartners consultants to review its business while activist investor Jana Partners wants the department store to divide its e-commerce operations into a separate company. Saks Fifth Avenue has done so this year and its e-commerce business is preparing for an initial public offering.

Twitter: @MariaHalkias

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