Lotus partners with impact.com to embrace affiliate marketing

SINGAPORE: Lotus’s Malaysia, a leading hypermarket chain in Malaysia, has partnered with impact.com, Southeast Asia’s leading partnership management platform, to run the world’s first hypermarket affiliate marketing program. country.

Since acquiring Tesco’s operations in Malaysia, Lotus Malaysia is entering the market with a focus on growing its e-commerce and digital marketing journey.

E-commerce and online shopping have exploded since the pandemic, with the number of digital consumers in Southeast Asia expected to reach 380 million by 2026.

Through this partnership, Lotus’s Malaysia will be able to grow and scale its affiliate program and work with other types of partners to acquire new customers by streamlining their campaigns with greater control and transparency. It will complement Lotus’ omnichannel marketing plan to drive more traffic and subsequently sales on its e-commerce platform, Lotus’s Shop Online.

Through the impact.com platform, Lotus Malaysia aims to increase its reach and drive footfall to its outlets, as well as increase brand engagement through partnerships.

“We are delighted to be working with Lotus Malaysia to deliver a new way to drive growth for their e-commerce business and value for their target consumers,” said Antoine Gross, Managing Director of impact.com for Southeast Asia.

He said they have worked with many brands in Southeast Asia which have had considerable success and foresee a growing demand for affiliate marketing for brands in Malaysia as an alternative to traditional online advertising.

“Affiliate partnerships will pave the way for more targeted, controlled, low-risk, performance-optimized retail marketing,” he added.

“We see real potential for the supermarket retail industry to grow beyond traditional advertising. We want innovation to be key in how we reach our customers, whether through our online platform or by reaching them authentically with content partners. Through our affiliate partnership program with impact.com, we have prepared to enhance our marketing strategy for accelerated growth,” said Vivian Yap. , Executive Director of Lotus in Malaysia (client).

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