Lanvin Group uses Shopify for e-commerce technology in North America

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Diving Brief:

  • Following its recent rebranding, the Lanvin Group is joining forces with Shopify to create a new e-commerce platform in North America, the luxury fashion company announced Wednesday.
  • Lanvin Group, which owns Lanvin, Sergio Rossi, Wolford, St. John Knits and Caruso, said it will use Shopify’s technology to streamline its e-commerce operations as it expands into new categories and markets. international.
  • The company said it chose Shopify to use its technology on Lanvin Group’s existing and newly acquired luxury brands while retaining each brand’s databases and interfaces.

Overview of the dive:

The collaboration between Lanvin Group and Shopify is part of the fashion company’s efforts to improve its customer experience and provide enhanced, localized omnichannel shopping services, the company said.

“The launch of our new Shopify-powered platform demonstrates our differentiated strategy to drive high growth by leveraging the latest technologies, working with the best partners, and speaking to the consumers of tomorrow,” Joann Cheng, CEO and Chairman of Lanvin Group, said in a statement. “With the enhanced e-commerce capabilities brought by Shopify, the Lanvin Group is now even better equipped to seize the significant growth opportunities we have identified in North America, the world’s largest luxury market.”

The past six months have been a time of change for the luxury retailer. In addition to its recent partnership with Shopify, the company announced in fall 2021 that it had formed Lanvin Group, a change from its former name, Fosun Fashion Group. As part of its new brand identity, the company also changed its logo and launched a group website. Last month, the company announced plans to go public via a SPAC merger with Primavera Capital Acquisition Corporation and trades under the symbol LANV on the New York Stock Exchange. The move is expected to generate up to $544 million, which will be used to accelerate the company’s brand portfolio and fund acquisitions.

As the Lanvin Group aims for international growth, Shopify has benefited from the surge in e-commerce spending caused by the COVID-19 pandemic. Last year, the e-commerce platform saw $1.1 billion in merchant revenue in the second quarter alone. In 2021, the company brought $4.6 billion in total revenue, up 57% year over year. He also added ICT Tac and Google as partners last year, expanding its reach.

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