KIDPIK Appoints Respected Industry Veteran Bart Sichel to Board of Directors

NEW YORK, March 21, 2022 /PRNewswire/ — Kidpik Corp.. (NASDAQ:PIK) (“KIDPIK” or the “Company”), an online subscription-based apparel e-commerce company, today announced that Bart Sichel was appointed director of the Company, with effect March 21, 2022.

Mr. Sichel is a seasoned executive with over 25 years of impactful experience in the retail, media, financial services and travel/hospitality industries, including nearly a decade as a Marketing Director at Burlington Stores and 13 years at McKinsey. & Co., as a partner in their marketing and retail practice. He is known for delivering compelling marketing strategies and content in traditional media like TV and radio, as well as digital, search, mobile and social media, with extensive experience in e-commerce, loyalty customer relations, advertising, brand portfolio management, strategic planning. , customer information, CRM and direct marketing. He is also an associate professor at New York University, teaching graduate-level marketing and leadership courses. He holds an MBA from Colombia University and a Bachelor of Arts in Political Science from Vassar College.

Ezra DabahCEO of KIDPIK, said, “We welcome Bart to the company and look forward to leveraging his knowledge and contacts as we expand and execute our growth strategy. His experience at the highest level of marketing, including digital marketing development, e-commerce, customer loyalty programs and direct marketing programs should be of great value to our shareholders.”

About KIDPIK Corp.
Founded in 2016, KIDPIK (NASDAQ:PIK) is an online clothing subscription box for kids, featuring expertly styled mix-and-match outfits that are curated according to each member’s style preferences. KIDPIK delivers a monthly or seasonal surprise box, providing an effortless shopping experience for parents and a fun discovery for kids. Each seasonal collection is designed in-house by a team with decades of experience designing children’s clothing. KIDPIK combines the expertise of fashion stylists with proprietary data science and technology to translate kids’ unique style preferences into surprise boxes of curated outfits. We also sell our branded clothes and shoes via our e-commerce site, For more information, visit

Forward-looking statements:
This press release may contain statements that constitute “forward-looking statements”. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. Forward-looking statements are subject to numerous conditions, many of which are beyond the Company’s control. Although the Company believes these forward-looking statements to be reasonable, undue reliance should not be placed on these forward-looking statements, which are based on information available to the Company as of the date of this release. These forward-looking statements are based on current estimates and assumptions and are subject to various risks and uncertainties, including, without limitation, those set forth in the “Risk Factors” section of the Company’s Quarterly Report on Form 10- Q, and its registration statement and prospectus filed with the SEC. Therefore, actual results could differ materially. The Company undertakes no obligation to update these statements whether as a result of new information, future events or otherwise, after the date of this release, except as required by law, and assumes no obligation to update or correct information prepared by third parties that are not supported by the Company.

Investor Relations:
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Sarah Tropeano
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(212) 399-2784


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