Key trends for online fashion retail in 2022 – Y…

(MENAFN- ValueWalk) Image Credit: Cesar Cruz

Anyone with even the slightest interest in fashion is looking to see what the industry has in store in 2022; with Covid-19 lockdowns giving way to more relaxed regulations, people are slowly starting to think about fashion trends beyond pajamas and sweatpants.

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Shopping for fashion online has seen incredible growth over the past 5 years and plays an important role in sustainability. The rivalry between online retail platforms and the addition of Facebook storefronts are all favorable developments for fashion brands seeking an omnichannel approach. While many luxury fashion brands shy away from using ethically sourced and often substandard materials for their clothing, brands that focus on customization meet ethical fashion at least halfway. Pinterest has attempted to provide the latest style trend predictions, but what can the industry expect overall?

Sustainable fashion has been the buzzword in industry circles for many years now and while some luxury fashion houses like Bally, Stella McCartney and Chloe have more than embraced the trend, others, like Hermès, still grow crocodile skins in Australia. Ethical fashion involves clothing designed and manufactured with the community, animal rights and the environment in mind. While phasing out the use of animal skins, reducing environmental impact, and improving working conditions for workers are certainly necessary, they don’t always translate well to the business side of fashion. , as it unfortunately tends to be more expensive to make and buy.

Contents Pin up

  • 1. Online fashion retail set to grow further

  • 2. Personalization-Driven Luxury Products – A Victory for Sustainability

  • 3. Resale is booming

  • 4. The return of the capsule wardrobe

  • 5. Fashion is even more recyclable

  • 6. Embrace diversity and inclusiveness

Online fashion retail set to grow even more

Clothing, accessories and footwear were the number one e-commerce purchases globally, with a market value of $760 billion last year. Brands like Nordstrom have confirmed how important the pivot to online retail will be. Over the next five years, the online fashion retail market will hit the $1 trillion mark, despite fears of supply chain disruption. The two industry sectors that showed significant growth were discount and luxury goods, which outperformed the broader market. Even with travel restrictions, people still wanted luxury goods and e-commerce was the best way to achieve this. Buying fashion online brings green relief to businesses and shoppers – as well as being convenient, it also emits half the carbon footprint of traditional retail stores.

Personalization-Driven Luxury Products – A Victory for Sustainability

Major sustainable fashion trends include an exciting range of innovations in an effort to strike the right balance between emphasizing ethical fashion while trying to make it affordable. In the luxury fashion sector, global brands like Gucci and Burberry offer personalized services to customers – from putting your name on a bag and a personalized design on sneakers, to choosing your fabric, the color and style of clothing.

While the pretense here is more of a celebration of a unique and personal style, an American designer, Cesar Cruz, co-owner of online-exclusive luxury fashion brand Sebastian Cruz Couture established in 2013, is currently building a menswear brand. more personalized and focused on fashion sustainability. , without compromising on luxury:

“We have always remained at the forefront of fashion retail, which is why we chose to sell our clothes online, before e-commerce even existed! So now that ethical fashion is in, and rightly so, we’ve been looking for ways to make it part of our brand mission. By providing an online custom service for bespoke men’s suits, it’s our way of ensuring that each custom piece complements the customer, so they don’t have to go out and buy in the wider market. , looking for that perfect fit,” Cruz said. .

Resale is booming

Thrift or resale fashion has been around for a long time, but it’s no longer found in the bubble shops filled to the brim with odds and ends. brac. With the likes of Christy Tegen and fashion influencers endorsing the buying and selling of second-hand clothes, the stigma attached to “old clothes” has been almost entirely eradicated. Celebrity interest in reselling luxury branded items to mitigate the crazy statistic that 85% of all fashion items purchased end up in the dumpster, can be seen on all social media platforms and is definitely in fashion for 2022.

The return of the capsule wardrobe

When Donna Karan released the iconic “Capsule Wardrobe” in 1985, the goal of her “7 Easy Pieces” collection was to create an interchangeable wardrobe with the working woman in mind. Fast forward to 2022, and you’ll find the average working woman sitting in front of her laptop in a Starbucks in sneakers and a sweatshirt. But the capsule wardrobe concept is still as brilliantly inspiring today as it was in the 80s, especially acting as an enduring fashion hero in that with just a few easy but well-fitting pieces, you can actually look great every day without having to keep buying more.

Fashion is even more recyclable

Previous problems with fashion recycling have been almost completely eradicated thanks to the innovations of fashion technology experts. Due to the wide variety of fabrics and textiles used by fashion manufacturers, not all of them had sustainable capabilities, but with smart technology and more retail stores using recyclable materials, the statistics at the end of 2022 should show some attenuation of fashion dumping. Retail companies like H&M go a step further by not only using recyclable materials, but having drop-off sites for unwanted clothes that they recycle and then re-shape for sale.

Embrace diversity and inclusiveness

One of the biggest trends for 2022 across all industries has been the obvious and ethical push to include racial diversity and multigender identities. Fashion magazines now bare heavier women on their covers, as well as more “ethnic” looking celebrities. Gender-neutral fashion has made its way into retail with celebrity endorsements; Harry Styles’ new men’s nail polish range and Tilda Swinton’s flowing look for Pringle are proof that inclusivity and diversity are the fashion trends of 2022.

The fashion industry has come a long way in trying to keep up with ethical and sustainable trends, and it looks like 2022 will see many more innovative ways to keep us looking good, shopping smart, and being more fashion conscious. sensible.

Updated on January 26, 2022 at 1:25 p.m.


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