Kanye West trademarks ‘YZYSPLY’ for Yeezy stores

Kanye West fans will soon be able to purchase the IRL rapper’s Yeezy shoes and apparel.

According to U.S. Patent and Trademark Office documents obtained by Page Six Style, West’s Mascotte Holdings filed the “YZYSPLY” trademark on June 29 for “retail stores [and] retail store services” in addition to “online ordering services and online retail store services”.

According to a separate filing from the same date, YZYSPLY would offer a wide range of clothing and footwear, ranging from ski wear to thongs.

TMZ was the first to report deposits.

West, who debuted his first Yeezy collection in 2015, is currently releasing his products in drops on his Yeezy Supply website.

He also signed a 10-year contract with Gap in 2020 and has released two Yeezy Gap x Balenciaga collections so far this year. Still, having its own Yeezy-branded brick-and-mortar locations would take its mark – which was valued between 3 and 4 billion dollars in 2021 — to the next level.

kanye west surrounded by models
Kanye West at his Yeezy Season 2 show in September 2015.
Randy Brooke

In a 2015 Vanity Fair interviewWest talked about having his own stores one day.

“I can see the wood in my head, that beaten wood. I can feel the energy of space,” he told the magazine.

“I’ve already embraced the moment when I finally got to have my own store, which has always been a dream of mine. So even though we do some really amazing online sales, my dream is just to have my own shop and to have multiple ones.

West's daughter North performed at his Yeezy show in Paris in 2020.
West’s daughter North performed at his Yeezy show in Paris in 2020.
CG pictures

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