JK Lakshmi Cement Partners With Snapdeal To Sell Products Online, Retail News, AND Retail
MUMBAI: Cement maker JK Lakshmi Cement announced today that it has partnered with Snapdeal to bring its entire product line online.
“JK Lakshmi has partnered with Snapdeal to bring its full line of products online, including cement, plaster of paris, RMC, AAC blocks and gypsum plaster in all existing markets,” a statement read here. .
JK Lakshmi is the first company to enter the online space offering a basket of products, said full-time director Shailendra Chouksey.
âWe constantly aim to adapt innovative measures to ensure ease of access for our customers. Digital and e-commerce have boomed over the past two years and have proven to be one of the most effective options for reaching our potential customers, âhe added.
Currently, the company owns cement plants in states like Rajasthan, Gujarat, Haryana and Chhattisgarh and sells its products in 14 states, which account for over 50% of all cement demand in India.
In addition, it has 12 ready-mixed concrete plants in four states and an AAC (Autoclaved Aerated Concrete) block plant in the north and is present throughout India in POP and Gypsum based plaster products. gypsum, the company said.
âBy offering easy access to our customers, we can order a minimum of ten bags of cement at a time. We are very positive about this merger, âadded Chouksey.