JCPenney Welcomes Marc Rosen as Managing Director | Nation / World
LEWISVILLE, Texas – (BUSINESS WIRE) – October 25, 2021–
JCPenney today announced the appointment of Marc Rosen as Chief Executive Officer, effective November 1, 2021. Stanley Shashoua, Simon Chief Investment Officer of, has been appointed executive chairman of the board after serving as interim CEO of JCPenney since January.
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JCPenney introduces Marc Rosen as Managing Director. (Photo: Business Wire)
“Marc joins JCPenney after a year of focused work to stabilize the business, improve finances and position the retailer for long-term success,” Shashoua said. “Working with the phenomenal and dedicated JCPenney team as CEO has been extremely rewarding, and I look forward to my next step as Executive Chairman. Marc’s significant experience in e-commerce and retail with companies like Levi’s and Walmart makes him the perfect fit to lead the next chapter of business transformation as we work to better serve our customers.
JCPenney has strengthened its omnichannel experience by meeting customers where they are with the brands they love and all the ways they want to shop. In the past year alone, JCPenney has strategically introduced and relaunched 16 national private and exclusive brands, six of which are entirely new private labels, across all divisions. Notable additions to the portfolio include Ryegrass ™, Linden Street ™, Thereabouts ™, Stylus ™ and Juicy by Juicy Couture. JCPenney also improved its digital and execution capabilities and introduced JCPenney Beauty, the company’s new hyper-inclusive beauty experience. These cumulative efforts are helping to win back customers and gain market share, resulting in current liquidity of $ 1.5 billion. JCPenney envisions its 120th year in business in 2022 with 670 stores operating across the country and plans to build on the momentum this year.
“I am honored to have the opportunity to lead this legendary brand and build on the progress made by the JCPenney team as part of its new ownership group,” said Rosen. “I have spent my career focusing on iconic American retailers and this has given me a unique perspective on the value of heritage brands. As I join this defining moment in the company’s history, I look forward to propelling the company into its next era and connecting with our customers in new ways.
Rosen brings over 25 years of retail and e-commerce experience to this role, most recently as Executive Vice President and President of Levi Strauss Americas at Levi Strauss & Co., leading business operations for Levi’s ®, Dockers®, Signature by Levi The Strauss & Co. ™ and Denizen® brands on all channels. As head of the company’s Digital Enterprise Office, he led the digital strategy for one of the world’s largest designer clothing companies.
During her tenure at Levi Strauss & Co., Rosen held executive positions overseeing their direct-to-consumer sales activities. In this role, he was responsible for leading the company’s global e-commerce and retail operations, including 3,000 stores, which resulted in transformational growth. Prior to Levi Strauss & Co., Rosen spent 14 years at Walmart Inc. in various executive roles, eventually eventually serving as senior vice president of global e-commerce. He started his career with Ernst & Young, providing strategic consulting services for the retail industry. Rosen currently sits on the board of directors of Inspire Brands, a multi-brand restaurant company with a portfolio of more than 32,000 notable restaurant chains around the world.
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JCPenney is proud to serve customers in more than 650 stores in the United States and Puerto Rico and in the company’s flagship store, jcp.com. JCPenney is one of the nation’s largest apparel, homeware, jewelry and beauty retailers, with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served clients for over 119 years, playing a vital role in the communities it serves. For more information, please visit jcp.com and follow JCPenney on Facebook, Instagram, and Twitter.
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CONTACT: JCPenney Corporate Communications
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Copyright Business Wire 2021.
PUB: 25/10/2021 16:30 / DISC: 25/10/2021 16:32
Copyright Business Wire 2021.