Japan’s most cutting-edge Showa vintage clothing store opens online
The future of vintage clothing is here!
When you think of vintage clothing, cutting-edge AR technology doesn’t often come to mind. However, thanks to the prolonged pandemic, businesses like these that often depend on foot traffic have had to find new ways to adapt, and that’s exactly what Showa Vintage Clothing Store SU-MIX in Tokyo has done so, recently opening the Showa Vintage Clothing Other Dimension Store in line.
Online fashion retailing is nothing new, but what makes this store unique is the virtual showroom where users can seamlessly walk around on their PC or smart device browser without any additional apps. This allows buyers to really get a sense of how clothes look in 3D and examine them in ways not possible with ordinary photographs.
▼ Some of the 3D models used in the showroom
The outfits were scanned by wizards at Steampunk Digital in Fukuoka Prefecture, who specialize in highly accurate 3D modeling of real-world objects using their own Monocle Prime scanning technology. Not only is the scale extremely accurate so you can see exactly how gathered a shirt is, but the level of detail is so crisp that potential buyers can examine the real seams and even get a good idea of the texture just by looking at these scans.
It is also essential since all luxury clothes in this store were personally sewn by experts during the Showa era in Japan between 1945 and 1965. Understanding and observing the fine details of design is crucial to appreciating the level of craftsmanship in each piece.
Sure, each digital model has an icon that directly links users to additional information and real photographs for the best of both worlds. There is also a box connecting users to customer support during business hours, which is always available in the upper corner.
▼ Customer support is offered via an avatar of the store’s mannequin mascot, Machiko
Navigating the store is easy, with simple video game-like controls that allow you to move freely around the showroom. Information links on each item will also take users directly to the Showa Vintage site, where items can be easily purchased and shipped to your home.
The truly impressive aspect of this virtual store is how easy it is to load and use on just about any device. Much like their AR tableware shopping system that lets you see what a traditionally-made Japanese dish would look like on your own dining table, these online shopping platforms are so efficient and convenient that it’s truly surprising that more retailers haven’t already taken advantage of it by now.
▼ Come on Amazon, call these guys already
Also, those more interested in the technical aspects of how these stores are made should check out the Steampunk Digital website. They are currently holding international virtual reality competitions between Japan, the United States and Canada where virtual designers can meet, discuss ideas and show off their creations to win prizes.
It looks like a grand meeting of the minds, and who knows? Perhaps a new level in the technology of buying old books online will be born.
Source: Showa Vintage Clothing Other Dimension Store, Showa Vintage Clothing Store SU-MIX, Digital Steampunk
Pictures: Digital Steampunk
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