Industry Digest: Ellsworth’s New Owners, Shimano Shuts Down Fake Website, 2022 Forecast


What’s going on in the cycling industry this month? Industry Compendium is a peek behind the curtain and features articles from our sister site, Bicycle Retailer and Industry News. In every installment, you might find patents, mergers, financial reports, and industry gossip.

RP Designs acquires the Ellsworth brand

By: Bicycle Retailer and Industry News

New cycling components company RP Designs has acquired the Ellsworth mountain bike brand from the ASG group. RP Designs and Ellsworth will offer a full line of bikes, components and accessories. Ellsworth will continue to focus on the design and manufacture of mountain bikes and will operate separately from RP Designs.

RP Designs, which was launched this year by CEO Rudi Pienaar to develop smart cycling technology, has four patents pending, including the Smart-Cockpit, which has an ongoing crowdfunding campaign at StartEngine with 20 investors and 49 $ 772 collected Wednesday afternoon. The Smart-Cockpit is a touchscreen integrated into the handlebars with Apple Carplay and Android Auto wireless technology. RP Designs has stated that the Ellsworth Truth will be the first mountain bike offered with the Smart-Cockpit. Pre-orders for Truth will begin in March, and deliveries are expected in June.

“The primary mission of RP Designs is to drive rapid, focused innovation in products designed for the wider cycling industry, and the Ellsworth brand fits the bill,” said Pienaar. “Not only will we instill the main corporate mission into every Ellsworth product, but the products will have RP Designs technology as standard or as an option, which we hope will generate tremendous value for cyclists and stakeholders. . “

(Read more.)

Vosper: Five things that could happen in 2022. Or not.

By: Rick Vosper

This is the time of year when people wonder what will happen next to the bicycle business. And business has been booming for two years now, but nothing lasts forever. So what’s the next step?

Lots of things, no doubt, ranging from the tempting to the disastrous. Here are five of the most exciting possibilities that could (or not) occur in our industry over the next twelve months, along with an estimate of their likelihood.

(Read more.)

Bianchi plans a carbon frames factory and head office in Italy

By: Bicycle Retailer and Industry News

Bianchi has unveiled plans for the construction of a new headquarters and factory in Trevilglio, Italy. The 30,000 square meter (325,000 square foot) facility will have approximately 17,000 square meters dedicated to the production of bicycles. Production is expected to start in 2023. At full capacity, the plant will be able to manufacture 1,000 bicycles per day.

Bianchi CEO Fabrizio Scalzotto reviewed the plans on Thursday at the company’s current headquarters in Via delle Battaglie, which has housed the company for more than 50 years.

(Read more.)

Shimano gets fake customs clearance website removed

By: Bicycle Retailer and Industry News

Shimano said it successfully requested the Internet Corporation for Assigned Names and Numbers to remove an e-commerce website because it was masquerading as a Shimano company site.

Shimano warned the public about the site in October.

“After discovering the site in question, we promptly petitioned for its closure to relevant agencies and organizations, including sending a warning letter, and we confirmed that the site was closed in early December.” , Shimano announced on Wednesday. “We will continue to take resolute action against any suspicious website masquerading as our company or group.”

(Read more.)

The industry still struggles to understand the impact of e-bikes

By: Marc Sani

As PeopleForBikes’s Electric Bicycle Summit – a one-day affair – kicked off late last week, one key point was: The industry is struggling to understand the impact of an electric bike boom on rapid growth.

Whether it’s unit sales, average selling price, inventory, supply chain issues, rider usage, safety training, reporting of related injuries and fatalities to electric bicycles, supplier and vendor liability, battery recycling, new trends in advocacy or the impact of internet sales, the industry lacks precise baselines to measure the future potential of the electric bicycle industry.

(Read more.)

MIPS Unveils Virtual Test Lab That May Shorten Headset Development Times

By: Bicycle Retailer and Industry News

Headset technology company MIPS continues to refine concept testing with the introduction of its Virtual Test Lab, helping brands develop new designs without producing physical prototypes.

According to MIPS, VTL will allow brands to understand a headset’s performance in linear and rotary tests early on, reducing development time. It will be more environmentally friendly, with less retooling and materials consumed, while being more cost effective.

(Read more.)


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