Imports Dominate Popular Categories on Ecommerce Platforms
A person uses the application of an e-commerce platform. Photo by VnExpress / Quynh Trang
Only 17% of the most popular products on e-commerce platforms since last year have been Vietnamese, a market research company said.
Malaysian market research firm iPrice Group said in a report that 83% of the 1,200 most wanted items were imported.
The rates for Vietnamese products ranged from 25 percent for Sendo to 13 percent for Shopee Vietnam.
The overall rate fell to 14% in the first half of this year.
Sendo and Tiki are Vietnamese companies.
“Vietnamese businesses have yet to pay attention to e-commerce,” Sendo chairman Nguyen Dac Viet Dung said. VnExpress.
“After two years of working with the Ministry of Industry and Trade to bring Vietnamese products to e-commerce platforms, we have[attracted[manytraditionalretailers”[attracted[manytraditionalretailers”[attiré[denombreuxdétaillantstraditionnels”[attracted[manytraditionalretailers”
Vietnamese products dominated the grocery category, with demand increasing due to Covid-19 lockdowns.
Agricultural specialties are increasingly present on the two local platforms.
The Vietnamese e-commerce market has experienced an average annual growth rate of 25 to 30 percent over the past five years, according to the Vietnamese Electronic Commerce Association (VECOM).
If the growth rate is sustained, Vietnam would rank third in the Southeast Asia e-commerce market by 2025, behind Indonesia and Thailand.