Impact Analytics to Strengthen PVH Omnichannel Business in North America

Impact Analytics, a provider of enterprise artificial intelligence (AI) SaaS solutions, has extended its partnership with fashion company PVH Corporation to strengthen PVH’s omnichannel business in North America using solutions based on AI for assortment planning and price optimization. PVH owns popular brands Calvin Klein, Tommy Hilfiger, True & Co. and Olga.

The COVID-19 pandemic, the rise of e-commerce, and the supply chain crisis have made it imperative for retailers to work with smart, automated, and edge-aware solutions. IA’s AssortSmart and PriceSmart solutions are powered by Ada, Impact Analytics’ state-of-the-art AI and machine learning (ML)-driven forecasting engine with robust predictive algorithms. With these solutions, PVH can intelligently improve forecast accuracy and bring speed and agility to detect and respond to changing customer preferences, the two companies said in a joint press release.

“We are excited to partner with Impact Analytics to leverage AssortSmart and PriceSmart. The best Impact Analytics (IA) products will allow us to be better integrated into our planning process and improve our planning capabilities while enabling us to increase purchasing efficiencies and better margins. The AI ​​team brings a wealth of data science and retail expertise, which has the potential to help us further improve the omnichannel customer experience at PVH, ” Joe TodaroEVP Retail Operations for Tommy Hilfiger North America at PVHnoted.

Impact Analytics, a provider of enterprise artificial intelligence (AI) SaaS solutions, has extended its partnership with fashion company PVH Corporation to strengthen PVH’s omnichannel business in North America using solutions based on AI for assortment planning and price optimization. PVH owns popular brands Calvin Klein and Tommy Hilfiger.

Fibre2Fashion (SF) News Desk

Comments are closed.