How Samuel Eze is transforming e-commerce one click at a time – Nairametrics
The number of online shoppers in Africa grew by 18% per year on average from 2014 to 2018, compared to a global average of 12%, according to the United Nations Conference on Trade and Development.
The continent’s young, urban and digitally connected population is driving this expansion. As more Africans gain access to the internet, a McKinsey study estimates that online shopping could account for up to 10% of retail sales (worth around $ 75 billion). by 2025.
E-commerce businesses are mushrooming to capitalize on the continent’s growing online consumer base as more and more people gain access to the internet. The need for a faster, smoother shopping experience is also increasing as more and more people shop online. Despite the increase in the number of online shoppers, the e-commerce industry is still plagued by many challenges.
OurPass and abandoned shopping carts
In the retail industry, abandoned shopping carts are common and are one of the major issues faced by e-commerce businesses. About 87% of online shoppers abandon their cart during checkout if the process is too long or complicated. Some ecommerce businesses fail to keep their registration and payment processes as simple as possible. When potential customers leave a site before they have completed their order, it is a waste of revenue for any business.
In Nigeria, Samuel Eze solves this cash register problem via “OurPass”. OurPass is a one-click checkout for digital commerce in Africa. It is a mobile application that allows consumers to shop with one click, reducing abandoned carts and increasing merchant sales. All you have to do is sign up for OurPass once and you never have to.
How it works?
OurPass makes online shopping faster, safer and easier for consumers. For merchants, the platform increases sales conversion rates. The platform is built on a wallet system to enable easy payment.
- Download the app from Play Store and sign up
- A verification code will be sent to your email address and phone number
- Users will be prompted to create a 5-digit transaction PIN
- After your registration, a virtual account number is automatically assigned to you. This virtual account number will be used to fund your wallet by bank transfer or your mobile application
In order for users to be able to pay in a store, they will need to fund their wallet. This can be done through their virtual account number or by adding their bank cards. Once they go to checkout, the money goes into the wallets of the merchants. Merchants benefit from instant payment settlement on the platform.
On the home page, when a user clicks on “Payment”, they will be able to see the platforms accepting one-click payment “with OurPass. the startup has a few merchants on the platform and recently acquired Storemia, an online storefront provider. Users can shop from thousands of merchants available on Storemia and enjoy free shipping to any location.
Besides the seamless payment process offered by OurPass, users can also purchase airtime, data, and pay for TV subscriptions. Users can also request money from other OurPass users through the username tag.
Ourpass has acquired Storemia
With the acquisition of StoreMia by OurPass, merchants can build their own website and e-commerce product. Merchants will only need to register on the web platform, provide their KYC details and install the OurPass payment button.
Speaking on the acquisition of Bolu Oluwagbesan, the founder of Storemia said: “The merger of Storemia and OurPass is one of the revolutionary mergers in the Nigerian technology space because the two products are very complementary. Storemia in itself is the easiest and fastest way to build eCommerce stores. “OurPass is the fastest payment tool for e-commerce stores. So when you combine the power of Storemia with the power of OurPass, you have one great product.“
How to use OurPass as a merchant
As a business owner, you can integrate OurPass payment into your ecommerce website and let your customers pay with one click. Integration is free. For businesses without a website, you can register on storemia as a seller and create your store on the platform. Samuel noted that the company was charging a 0.8% transaction fee capped at N1000.
The company has also partnered with logistics companies like MAX.ng and Gokada to offer free deliveries to users.