How GreenHonchos Evolves D2C Brands and Streamlines E-Commerce
As the world was plunged into lockdown, a myriad of businesses were forced to close their doors. With supply chains disrupted globally, a new breed of brands has emerged across the globe – D2C brands. From delivering packages to their doorstep to building relationships and trust with customers, D2C brands are on an exponential growth trajectory. With customer demands and expectations changing at breakneck speed, many retail brands have turned to e-commerce. Due to the pandemic, the adoption of e-commerce has been accelerated by five years and the D2C segment is expected to almost triple to surpass the $100 billion market size.
As a tidal wave of change sweeps across India’s e-commerce industry, GreenHonchos – a complete D2C enabler offering technological, operational and digital solutions to evolve brands in this growing digital age. With experience working with e-commerce brands for nearly a decade, GreenHonchos has been leading the D2C space since its inception. One-stop-shop organization for end-to-end consulting, technology and digital e-commerce solutions, GreenHonchos offers brands multiple solutions such as retail consulting, e-commerce technology, growth marketing, digital branding, performance marketing, market management and analytics and insights. They also built an enterprise-grade, headless, serverless, AI-powered e-commerce platform, KartmaX.
With many brands jumping on the e-commerce bandwagon, GreenHonchos has helped over 100 brands quickly set up online stores and grow. With extensive industry experience and domain expertise, the startup has helped brands identify gaps in a one-size-fits-all marketing approach. Therefore, the organization is innovating with multiple media mixes and enabling D2C brands to embrace a differentiated storytelling narrative from content to commerce. The organization is harnessing the power of AI and ML to reform the post-order management space and analyze consumer behavior. By giving brands a unified view of an otherwise disparate and crowded e-commerce ecosystem, GreenHonchos helps brands maximize profitability and scale.
At the helm of their operations are co-founders and directors Navin Joshua and Sumit Agarwal, who share a collective experience of over 40 years. Their trusted customers include over 100 leading brands in fashion and apparel, footwear, accessories, home and home, food and beverage, beauty and personal care. personal and consumer products. GreenHonchos has helped brands like Liberty, Metro Shoes, W for Women, Aurelia, Ahujasons, Siyaram’s, Forever New, Zink London, V2 Retail, House of Stories and Snitch, among others. By the end of the year, the organization aims to engage with over 250 brands and businesses in the eRetail space.
As a D2C enabler, GreenHonchos helps brands unlock their full potential with personalized marketing solutions, data-driven strategies and initiatives. GreenHonchos’ technology and operational solutions provide D2C brands with a consulting framework to launch and seamlessly deliver an engaging e-commerce experience. The organization aims to expand its marketing channels to also include affiliate and influencer marketing.
Additionally, the Delhi/NCR-based startup plans to bolster its technical capabilities by advancing service productization, one-on-one MarTech initiatives, and post-order automation. GreenHonchos is also looking to expand its geographical footprint in the GCC market.