How construction companies can maximize their profits with e-commerce

It has undoubtedly been a few years of change. The Covid-19 pandemic has made more people more comfortable buying online, including in B2B scenarios. While some companies would have preferred to handle all of their purchasing and hiring with suppliers and partners in person, others are moving part of their business online.

Many construction companies now realize this is the case. Indeed, it has been reported that 70% of organizations in the sector believe that those who don’t embrace digital ways of working will go bankrupt.

So if your business in the construction industry has not yet embraced the digital revolution, now might be the best possible time. Here, we take a closer look at how construction companies can maximize their profits through e-commerce.

Hire an e-commerce manager

If you want to take your business to the next level with e-commerce, investing in the right people is important. You may think that running a website and managing online sales is something you can handle on your own, but bringing expertise to the business can be hugely beneficial – someone which includes both e-commerce and construction.

“We have made the decision to hire an e-commerce manager to lead the company’s e-commerce expansion and support the next stages of its growth,” said Tony Hobbs, chief executive of southern leaf “We invested a lot of time in launching our new website. Its comprehensive e-commerce functionality allows new and existing customers to see their own prices, check live stock levels, and buy everything online with just a few clicks.”

Hiring early can make a big difference – having the right staff in place as you embrace digital transformation can help shape the business in the right direction.

Understand the importance of AI

Artificial intelligence (IA) might seem like something not yet relevant to the construction industry – but that kind of thinking can leave you behind. A recent survey revealed that more than half (55%) of large construction companies and more than a quarter (28%) of small construction companies currently uses AI.

It is true that AI can have a very wide range of applications in construction, and it is certainly valuable in planning e-commerce in industry. Having an AI that can analyze demand for products and services on a seasonal basis can be a huge benefit when it comes to availability and storage levels, even before considering its applications in customer service or generation. of leads.

This technology is used in many industries to boost their e-commerce capabilities, and it can do the same for construction.

Websites also support offline sales

Today, the majority of B2B customers are millennials, the first generation of digital natives who prefer to shop online. However, it is also true that construction has been an industry that has historically been slow to embrace the advances of digital technology. This means companies need to strike a balance.

Remember that when you focus on creating a great website for e-commerce transactions, you are also helping your offline sales. Customers will almost always research products and services online first. This means that even those who make their eventual purchase through traditional channels will likely learn more about the product online.

This forces your business to create a website that is not only optimized for making sales, but also provides fantastic and useful information. Design your website with information-based visits in mind, as well as transaction-based visits.

Final Thoughts

Construction companies must adapt to market change and see e-commerce as an opportunity rather than a challenge. By hiring the right staff, investing properly in technology and infrastructure, and planning a high-quality website that’s more than just a sales platform, businesses can improve revenue and maximize profits.

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