H&M explores tech-enabled in-store shopping solutions in US stores

H&M Group has revealed that it is rolling out a pilot project at COS stores in the United States, where technology-based in-store shopping solutions offer visitors seamless payment options, personalized style recommendations, a faster checkout and improved delivery/return options. The goal is to create exciting connections and journeys that deepen customer relationships.

Among the technological solutions of the first pilot store in Beverly Hills, California are, for example, fitting rooms equipped with smart mirrors that recognize the products brought into the room (for example, article, size and color) with the possibility of offer product and style recommendations. In store, other types of smart mirrors can be used for virtual fitting and styling. The company is testing new payment solutions and more sustainable delivery and return options.

H&M Group has revealed that it is rolling out a pilot project at COS stores in the United States, where technology-based in-store shopping solutions offer visitors seamless payment options, personalized style recommendations, a faster checkout and improved delivery/return options. The goal is to create exciting connections and journeys that deepen customer relationships.

“The company develops and imagines how COS commercial spaces can inspire our customers, today and tomorrow. Our ambition is to pilot new technologies that allow us to meet and exceed our customers’ in-store shopping expectations. With COS Beverly Hills, we’ve seen firsthand how our customer experience can be enhanced through technology improvements. As a result, these innovations will be rolled out to more COS stores in the United States this year,” Lea Rytz Goldman, COS Managing Directorsaid in a statement.

“Throughout 2022, we will test a new personalized and frictionless shopping experience – from dressing room to checkout. This initiative is a natural next step in H&M’s long history of innovation, where we use technology to discover new ways to enjoy fashion. Alan Boehme, Chief Technology Officer, H&Msaid.

Fibre2Fashion Information Desk (GK)

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