Harrogate clothing store to finally reopen after joining M&S ‘family’

Harrogate store reopens – The acquisition of JAEGER by Marks & Spencer takes the brand to the next stage in its evolution.

The acquisition of JAEGER by Marks & Spencer takes the brand to the next step in its evolutionary journey.

Both launched in 1884, JAEGER is now proudly part of the Marks & Spencer family.

At one point, questions arose about the future of Harrogate’s Jaeger store after it failed to reopen following the easing of lockdown restrictions earlier this year.

But the Jaeger brand will be relaunched in stores in Harrogate at the end of the month to accompany the launch of the famous label’s new image and capsule collection.

A spokesperson said the new Jaeger image would represent effortless elegance, British modernity and the creation of the ‘vintage of tomorrow’.

The new Fall / Winter 2021 capsule collection will inaugurate Jaeger’s focus on quality, design and innovation while protecting the brand’s heritage.

Fiona Lambert, Managing Director of Jaeger, said: “We are delighted to have taken the fabulous Jaeger heritage and reimagined it with British modernity, effortless elegance and sensory quality that will create the ‘vintage of tomorrow “.

Jaeger’s goal is to deliver effortless elegance in a lasting way, starting with its home in Great Britain.

The new Fall / Winter 2021 capsule collection is a selection of contemporary collectible pieces for women and men that embody British modernity with impeccable quality, fit and fit.

The seasonal hero lines include modern coats, dresses, knitwear and couture clothing, which offer stylish solutions for the lifestyle and interests of the individual.

The new Jaeger collection will be available at www.jaeger.co.uk with a selected rollout in stores nationwide from October 28, including the cities below:

Bluewater, Camberley, Cheshire Oaks, Cribbs Causeway, Edinburgh, Grafton Street (Dublin), Handforth, Harrogate, Kings Road, Marble Arch, Newcastle and Stratford.

Jaeger is a digitally led brand, and the most recent looks can be found @jaegerofficial

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