Google will train more than 1,000 small businesses in e-commerce
Tech giant Google is targeting local retail players with e-commerce training. This will be done as part of the month-long International Micro, Small and Medium Enterprises (SME) Day.
This comes at a time when Google’s continued commitment to supporting small businesses in Africa has been demonstrated through initiatives such as Google Hustle Academy, Google Business Profile, Market Finder and Market Kit.
The company said new programs commemorating International Small Business Day this month reaffirm Google’s commitment to ensuring small retail businesses gain the digital technology, tools and training they need to thrive and become more successful. resilient.
This includes the upcoming one-hour virtual training event called Shopping Small Business Summit aimed at helping small business owners develop skills and tools to compete online.
Google has also partnered with Coursera, a provider of open online courses, to develop an online career certificate course in digital marketing and e-commerce for SMEs. It offers 1,000 scholarships to Africans who wish to participate. The certificate course is the latest in a series of initiatives aimed at preparing participants for entry-level jobs.
This month will also see the launch of Local Opportunity Finder, a tool that rates a “Google Business Profile” and makes personalized recommendations for changes a business owner can make to improve their business profile with consumers in Google search.
Additionally, the free week-long Hustle Academy in June will focus on essential skills that will help retail SMBs gain the skills they need to grow.
Agnes Gathaiya, Google country director for Kenya and East Africa, said as more consumers continue to search for goods and services online, small retail businesses must learn how to better exploit online tools for their growth.
“E-commerce offers African small businesses an opportunity to reach new customers and grow. Through digital marketing and e-commerce career certificates, specialized training and 1,000 scholarships, we want to be able to help African small businesses gain the expertise to connect online, expand their customer base and grow,” Ms. Gathaiya said.
Reports show that Africa’s growing youth population and urbanization present huge opportunities for small businesses to expand.