Global Fashion Group covers 90% of CIS customer base with trial delivery
Lamoda’s PUPs complement its own messaging service and help solve the complexities associated with “door-to-door” fitting. PUPs provide convenient times for customers to pick up their orders and try out their purchases before paying for them, in comfortable changing rooms.
About 100 Lamoda PUPs have opened in 51 new CIS cities so far this year, while another 140 are expected to open before the end of 2021, bringing the total to over 550. Combined with a delivery accuracy of 96 percent. and convenient 15-minute to 1-hour delivery windows in select cities, Lamoda continues to revolutionize the way customers shop online in the CIS, the company said in a press release.
Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growing markets, announced that 90% of its CIS customers can now access fast, convenient and ‘trial delivery’ ”Within two days. The company’s e-commerce platform for the CIS region, Lamoda, has also ramped up the rollout of its pick-up points (PUPs).
Christoph Barchewitz, co-CEO of Global Fashion Group said: “GFG’s market leader proposition is underpinned by localized and fashion-specific solutions. Pioneering try-on-delivery 10 years ago, Lamoda has continued to evolve this service, which is an important catalyst for fashion e-commerce in the CIS. With a focus on last mile delivery, Lamoda continues to evolve its customer proposition to ensure its leadership position in the market. “
As consumers continue to move online, GFG is focused on creating inspiring and transparent customer experiences that meet local market needs – from discovery to delivery, the statement said.
Fibre2Fashion Information Office (KD)