Former Twitter Australia boss Suzy Nicoletti joins e-commerce startup Yotpo
Former Twitter Australia chief executive Suzy Nicoletti has stepped down and taken on a new role as vice president and general manager of the growing Israeli e-commerce marketing platform Yotpo.
Sydney-based Nicoletti will be in charge of the company’s Japan and Asia-Pacific region. Yotpo launched in the Australian market in late 2021 following a multi-year platform collaboration with Shopify and raising US$230 million ($320 million) to drive expansion. .
Australian and New Zealand Yotpo user base understand big names like Zoe Foster Blake’s Go-To Skin Care, e-commerce fashion company Princess Polly and streetwear brand Culture Kings.
Nicoletti said she was thrilled with her new role and keen to put Australia’s e-commerce industry on the world map.
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“Australian e-commerce brands have demonstrated they can perform on the global stage, and it’s Yotpo’s mission to ensure we’re on the ground to help them succeed,” she said. .
“As consumers’ retail habits change, brands such as Culture Kings, Princess Polly and JSHealth have become significant contributors to Australia’s online retail industry.”
After 5 amazing years as Managing Director of Twitter Australia, I’m excited to move on to my next adventure as Vice President and Managing Director of JAPAC for @Yotpo to lead and expand their footprint in Asia from Australia
— Suzy Nicoletti (@suzynicoletti) February 23, 2022
“As a passionate advocate for building Australia’s technology footprint, I am excited to grow our Australian presence into a hub that will enable the next generation of online brands through JAPAC.”
The rapid growth of Yotpo in Australia
Over the past few months, Yotpo has signed a number of new clients, including Kmart, Hi Smile, Rip Curl and General Pants.
Since the company’s Australian launch in 2021, Yotpo claims to have grown its Australian customer base by 100% and local revenue by 350%.
It was also named 2021 Most Innovative Partner Program Award by Partnership Leaders.
The company attributes the growth to strategic hires, SMS marketing, referrals, loyalty and reviews for both emerging brands, which can access Yotpo at no cost, as well as mid-to-large retailers establishing programs in large scale.
Yotpo has also tripled its workforce in its Sydney office in recent months as its aggressive headhunting strategy continues to bolster its rapid expansion in the region.
David Michaeli, head of new markets at Yotpo, said the Japan-Asia-Pacific region is the company’s fastest growing arm, and Nicoletti’s latest appointment is a strategic move to accelerate that momentum.
“Australian retailers are keenly aware of the importance of building relationships and retaining customers, which is why so many people have embraced Yotpo,” he said.
“Since COVID restrictions amplified consumer appetite for online shopping, Australia has spawned more e-commerce businesses than we have seen to date, and that is reflected in our overwhelming growth. .
“With that in mind, we knew we needed the local management team to be great, and we’re now proud to welcome Suzy to join and lead this all-star team.”
Prior to her role at Twitter, Nicoletti spent eight years at Google as an executive, and was named one of the Australians the most powerful people in the media by Media week in 2021. A California native, she graduated from Claremont McKenna College, a private liberal arts college in Claremont, California, where she studied English, and Rice University, Houston, where she studied English. business economics and management.
In 2019, she said CEO Magazine that one of the most crucial resources for any professional is a diverse network of colleagues and friends who can offer advice, offer different perspectives, and challenge the way you envision your career.
“Working in technology, every day is different, and it requires a collaborative team approach to ensure we are able to support each other and thrive as a business,” she added.
“People are hired to thrive in their primary role, but as the business evolves it is necessary to work together and be involved in multiple aspects of the operation to ensure we continue to grow.”
This article was first published by Women’s program.