Flipkart India signs ToU with Aarunya in Telangana

Flipkart has announced a partnership through Terms of Agreement (ToU) with Aarunya to onboard female artisans, weavers, artisans and help promote and grow their products across India through the e-commerce platform. This effort will be led by Flipkart Samarth, which empowers rural communities by enabling access to the national market.

The ToU was signed in the presence of KT Rama Rao, Minister of IT, Industries, Municipal Administration and Urban Development of Telangana. Speaking of partnership, KT Rama Rao said, “We are focused on deepening our commitments to MSMEs in the state and helping them grow. The partnership with Flipkart Samarth provides an excellent platform for capacity building, improving and impacting rural livelihoods, especially for women. These partnerships will be instrumental in the commercial and social development of the state by creating inclusive growth. »

Flipkart has announced a partnership through Terms of Agreement (ToU) with Aarunya to onboard female artisans, weavers, artisans and help promote and grow their products across India through the e-commerce platform. This effort will be led by Flipkart Samarth, which empowers rural communities by enabling access to the national market.

“We are delighted to partner with Telangana and Aarunya – a project that helps women gain financial independence by providing them with various skills training programs and a platform to gain pan-India market access for their handicrafts and handicrafts and the products of other artisans and weavers in the state of Telangana. As a local business, our deeper engagement with local Indian businesses and MSMEs has allowed us to better understand their challenges and needs and help them become successful. With this partnership, we aim to uplift and empower women-led businesses in their growth ambition in Telangana,” Rajneesh Kumar SVP and General Affairs Manager Flipkart Groupmentioned.

Aarunya, the brand name of famous Narayanpet looms and handicrafts, is a project launched amid COVID-19 to help local women sell their specialty products. The project, which started with a team of 10 women, is now running a full-fledged campaign to train other women in making Kalamkari and Black Paintings. Aarunya obtained funding from NABARD to organize these training sessions.

This partnership between Flipkart and Aarunya will enable local artisans and artisans in the region to market their signature products such as Kalankari, black paints, fig jam and clay jewelry to millions of customers across India and the will help achieve financial independence. Flipkart Samarth is a national initiative that aims to help communities of skilled artisans build their business in the Flipkart marketplace in an efficient, transparent and profitable manner. The program was launched in 2019 as a sustainable and inclusive platform that gives underserved Indigenous communities and businesses new opportunities for growth and better livelihoods.

Fibre2Fashion (RR) Press Office

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