Fashion brand D2C Bewakoof launches organized expressions market


  • to Launch Organized Ecommerce Marketplace featuring like-minded brands that are fun, expressive and unique
  • Bewakoof Brands carefully selected over 150 partner brands when deploying the e-commerce platform
  • Unique brands like Chumbak, Noise, XYXX, Brown Mocha, HueTrap and many more join us to launch their product line on the Bewakoof platform
  • Bewakoof aims to generate sales of 500 crore rupees in next 12 months

India’s biggest D2C fashion brand, Bewakoof, has launched an organized marketplace welcoming fun, expressive and unique brands like them. The brand has signed more than 150 brands like Chumbak, Mad over print, Brown Mocha, Fugazee, Peri Pai, Fighting Fame, Urban Estilo, HueTrap, Style Quotient, Dilinger, Smugglerz, Clovia, Noise, Boat, Campus Sutra, Ustraa, Difference Opinion and many others. Bewakoof aims to generate Rs 500 crore in brand sales in the market over the next 12 months.

The marketplace is live with the categories fashion, underwear, personal audio, beauty and accessories. Bewakoof plans to launch interior decoration in FY22.

Prabhkiran Singh, Co-Founder and CEO of Bewakoof

Prabhkiran Singh, Founding CEO of Bewakoof, said: “Bewakoof partners with other dingo hatke brands to be our Humsafar to provide our end consumers with deep access to expressive and fun branding options for fashion. , home, accessories and beauty. Our aim is to become India’s largest creative product platform. The D2C wave gives birth to many very interesting alternative brands, but they don’t necessarily get relevant visibility or are not presented in the right atmosphere. Regular markets are very algorithmic, price-driven generics. We focus on brands that speak to the hearts of consumers and a niche focused on addressing unmet but important market gaps. “

Some of the most successful expressive brands on the market today are:
  • Crazy print
  • Mocha brown
  • Runaway
  • Peri Pai
  • Fight fame
  • Estilo Urbain

The idea behind creating an organized market came from the fact that Bewakoof as a brand is synonymous with Hatke products that are expressive, unique and believe in not taking things too seriously. Bewakoof aims to create a market for brands with a similar philosophy who want to be discovered by customers who have a point of view on things and do not hesitate to share it with the world. Here’s what our brand partners have to say about listing and finding Bewakoof curated phrases in the Marketplace.

Nishant Bakliwal, co-founder of Brown Mocha, says, “The market has helped us scale and reach our desired target audience by allowing us to leverage their logistics and marketing expertise. “

Anurag Srivastava, founder of Mad over Print, says: “Mad over print as a brand attracts buyers who are not content with mediocrity and who are crazy about super cool printed products. We observe transparency and harmony in the market organized by Bewakoof. The vibe of MOP & Bewakoof is the perfect level as both brands have fresh and cool ideas, support the local voice and are originally made in India.

Gaurav Khatri, Co-founder Noise Says: “This association with will accelerate our vision to reach more and more customers and provide them with the best of technology. We have always lived up to our expectations in the democratization of technology and it is an extension of our commitment to As a brand, believes in the lightness of life through its expressive products and its fun shopping experiences and that’s what we believe in as a brand. As local brands, we understand that this partnership will strengthen our position in the market. “

Vivek Gambhir, CEO boat, says: “At boAt, we are constantly working to expand our market share and the visibility of our products on all fronts, offline and online. We are happy to partner with a platform like which shares a similar brand ethic when it comes to product offerings for our ever-dynamic consumers. The partnership speaks to both millennials and millennials, who are always on the lookout for original yet durable products. “

Rahul Anand, CEO of Urraa, “We are building a brand of men’s skincare products and coming together in the organized market of Bewakoof will allow us to further develop this category, as it will open new frontiers to all customer segments., an organized and creative market partnership, will help gain a new customer base “

Yogesh Kabra, founder of XYXX Innerwear, says: “Marketplaces have made ambitious products and brands sell themselves like commodities. DTC brands need representation that prioritizes experience and community. Bewakoof is helping us bridge this gap. They understand young people and their needs better than any other brand and so we are delighted to partner with them in the new market ”

The company plans to keep more than 500 of these brands in the market over the next 12 months.


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