Experiential Ecommerce Platform Reaches $ 10 Million Funding

Obsess, an experiential e-commerce platform providing interactive online virtual stores, has closed a $ 10 million Series A funding round.

The round, which brings the company’s total funding to $ 13.4 million, was led by Jump Capital, with participation from the Venture Reality Fund and the WXR Fund, according to a press release.

Obsess plans to use the latest investment to accelerate global expansion, product development, and expand beyond fashion and beauty into other retail verticals such as home, entertainment. and consumer packaged goods.

Major Obsess partner brands include Coach, Tommy Hilfiger, Dermalogica, NARS, Charlotte Tilbury, American Girl, Sam’s Club, Mary Kay and Nayom, according to the release.

“Immersive shopping experiences are becoming a standard part of e-commerce and forward-thinking brands are using our technology platform to provide shoppers with a rich and interactive way to shop for their products,” said Neha Singh, Founder and CEO of Obsess, in La version. “Young shoppers who have grown up interacting with video games and watching e-sports expect to be able to interact with brands in real time when they shop online and virtual 3D shopping experiences will be coming soon. table stakes for brands in all retail categories. “

Dermalogica has partnered with Obsess to create a virtual shopping store experience that gives customers an engaging way to browse and purchase the brand’s assortment of skin care products.

“Consumer education is one of our top priorities as a brand and we are excited to partner with Obsess to make the experience of interacting with our brand and discovering, learning and buying our Even more attractive skin care products and services, ”Kenna Wynne-Jones, associate director of brand marketing at Dermalogica, said in the release. “We are committed to meeting our customers’ unique skin care needs, regardless of when they prefer to shop, and many of them prefer to shop at home. The Obsess platform offers an unparalleled immersive virtual experience and gives us a whole new way to tell our brand story. “

Obsess uses virtual and augmented reality technologies to create immersive digital experiences of flagship products and pop-up stores and allows brands to engage new customer audiences without the need to establish a physical presence in international markets.

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