E-Commerce Companies Witness Surge in Holiday Season Sales in Small Towns – The New Indian Express

By Express press service

NEW DELHI: As e-commerce businesses have kicked off their holiday season sales for this year, they are witnessing a huge uptick in sales. E-commerce company Amazon India said on Saturday it saw a double jump in its customer base in Tier-2 and -3 cities during the first 36 hours of its holiday season sale. Amazon says it recorded the sale of 10 lakh of unique products offered by small and medium enterprises and startups from its platform in the first 36 hours of its festive season sale.

According to a PTI report, Tier 2 and Tier 3 cities accounted for 75% of the e-commerce major’s total customer base during its “Great Indian Festival” sale. The company said its Prime member signups increased 1.9x from a year ago, and 68% of total new signups came from Tier 2 and Tier 3 cities. Amazon charges fees to Prime users for special services, but registrations include both paying and non-paying users.

Softbank-backed e-commerce company Meesho also saw an almost 80% increase in business with nearly 87.6 lakh in orders on Friday, the first day of its five-day sale during the festive season. Tier 2, 3 and 4 cities accounted for nearly 85% of day one orders, the company said in a statement. The company said it received orders from deep corners of the country such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur and Ambikapur.

According to the company, fashion, beauty and personal care, home and kitchen, and electronic accessories were the top-selling categories on day one, as consumers bought everything from sarees to analog watches and jewelry sets, mobile cases and covers, Bluetooth headphones, choppers and peelers in record volumes to meet their festive shopping aspirations. “With approximately 85% of orders and nearly 75% of sellers coming from Tier 2 and beyond cities, we are honored to have created a far-reaching impact in the deepest corners of the country.”

Meanwhile, Flipkart said on Friday that The Big Billion Days (TBBD) saw the highest number of concurrent users on the app (1.6 million per second). He said categories such as laptops, smartwatches, TrueWireless saw the highest demand. The company said its easy payment options, Flipkart Pay Later EMI are seeing a 12x increase in adoption. Its festive day one sales trends indicated a healthy increase in transactions. Flipkart gift cards have seen growth in sales and trading on the platform. The make-up and fragrance category also saw strong popularity with consumers, with Kajal being the most requested product – one Kajal being sold every second, the company said. As many as 11 lakh companies including Shopsy are participating in Big Billion Days this year.

NEW DELHI: As e-commerce businesses have kicked off their holiday season sales for this year, they are witnessing a huge uptick in sales. E-commerce company Amazon India said on Saturday it saw a double jump in its customer base in Tier-2 and -3 cities during the first 36 hours of its holiday season sale. Amazon says it recorded the sale of 10 lakh of unique products offered by small and medium enterprises and startups from its platform in the first 36 hours of its festive season sale. According to a PTI report, Tier 2 and Tier 3 cities accounted for 75% of the e-commerce major’s total customer base during its “Great Indian Festival” sale. The company said its Prime member signups increased 1.9x from a year ago, and 68% of total new signups came from Tier 2 and Tier 3 cities. Amazon charges fees to Prime users for special services, but registrations include both paying and non-paying users. Softbank-backed e-commerce company Meesho also saw an almost 80% increase in business with nearly 87.6 lakh in orders on Friday, the first day of its five-day sale during the holiday season. Tier 2, 3 and 4 cities accounted for nearly 85% of day one orders, the company said in a statement. The company said it received orders from deep corners of the country such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur and Ambikapur. According to the company, fashion, beauty and personal care, home and kitchen, and electronic accessories were the top-selling categories on day one, as consumers bought everything from sarees to analog watches and jewelry sets, mobile cases and covers, Bluetooth headphones, choppers and peelers in record volumes to meet their festive shopping aspirations. “With approximately 85% of orders and nearly 75% of sellers coming from Tier 2 and beyond cities, we are honored to have created a far-reaching impact in the deepest corners of the country.” Meanwhile, Flipkart said on Friday that The Big Billion Days (TBBD) saw the highest number of concurrent users on the app (1.6 million per second). He said categories such as laptops, smartwatches, TrueWireless saw the highest demand. The company said its easy payment options, Flipkart Pay Later EMI are seeing a 12x increase in adoption. Its festive day one sales trends indicated a healthy increase in transactions. Flipkart gift cards have seen growth in sales and trading on the platform. The make-up and fragrance category also saw strong popularity with consumers, with Kajal being the most requested product – one Kajal being sold every second, the company said. As many as 11 lakh companies including Shopsy are participating in Big Billion Days this year.

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