Designers talk about shoes and other store openings – Footwear News
âHeels are back,â said Veronica Swanson Beard during the Veronica Beard Spring ’22 presentation. She was joined by her co-founder, co-designer and sister-in-law Veronica Miele Beard when they returned to New York Fashion Week earlier this month.
Last year, just before the pandemic, the designers presented their first fashion show and first shoe collection as part of their partnership with Caleres. With a few seasons now under its belt, the brand’s footwear category has doubled its turnover.
âCaleres allows us to have creative direction,â said Miele Beard, adding that the company has helped strengthen the category in terms of materials and production. âIt’s a dream partnership. This price level was lacking in the market.
âWe had a clear direction of where we wanted to be in the market in terms of footwear and we saw an open space between designer and contemporary that we could take,â added Swanson Beard. âWe have the # 1 cross-over shopper from designer to contemporary – that’s what we’ve done in ready-to-wear, and that’s what happens with shoes. “
While heels certainly resonate with consumers now that people are looking to get dressed again, the brand is focusing on styles of clogs for spring in a range of silhouettes, including heels, flats, boots and sandals. . For ready-to-wear, flagship pieces include knits, pants, suits and wearable jackets.
âIt all depends on what she wants to wear: color and femininity. One thing has been proven during the lockdown, if you are not good looking you do not feel good. We see the pendulum swinging, âMiele Beard said.
Additionally, Veronica Beard is expanding her physical presence with story openings in secondary markets including Atlanta and Palm Beach, Florida. The brand currently has stores in cities such as Washington DC, San Francisco, New York, Boston, Chicago, Dallas, Houston and Los Angeles.