Daymond John Joins Content and Commerce Company Knocking as Brand Advisor | New

The ‘Shark Tank’ star and founder of FUBU brings her extensive business and brand knowledge to the growing tech company, which works with a wide range of brands

NEW YORK, June 13, 2022 /PRNewswire-PRWeb/ — Knocking, a company that produces e-commerce for ALL media, today announced John Daymond, star of ABC’s “Shark Tank,” as a brand advisor. Through John’s The Shark Group, an agency created to innovate and elevate partner brands, he will provide support for Knocking’s diverse list of media and brand clients.

“At Knocking, we help build and strengthen brands through meaningful, longstanding partnerships,” said Brian Meehan, COO of Knocking. “Having Daymond on board is invaluable. He really understands the significant opportunities available in this space.”

John’s announcement comes shortly after the Emmy-winning producer and industry leader Candi Carter has been appointed chief content officer at Knocking.

“Daymond joins Knocking at a time when media companies are excited about the prospect of integrating commerce into their content,” Carter said. “Having such a well-known and trusted brand partner like Daymond, paired with our production team at Knocking Studio, will create a unique position for us in the industry.”

“I’m thrilled to join Knocking as an advisor, alongside so many talented people on their team,” said John. “By focusing on the desires of their customers and partners and providing direct access to consumers in real time, they have become a true disruptor in the e-commerce industry. I look forward to guiding them on this incredible journey. “

Entrepreneur in every sense of the word, John Daymond has come a long way since taking a $100,000 the mortgage on his mother’s house and moving his operation to the basement. John is CEO and Founder of FUBU, a famous global lifestyle brand and fashion industry pioneer with more than $6 billion in product sales. As a famous entrepreneur, John is the author of two New York Times bestselling books and was named Presidential Ambassador for Global Entrepreneurship during the Obama administration. He has received more than 35 awards throughout his career, most recently highlighted by his four Webby Awards for his Black Entrepreneur’s Day event, and his nomination as No. 2 on LinkedIn’s list of top voices for American influencers. in 2020.

Knocking is a leader in producing content and commerce for media companies to create new connections with their audiences through engaging segments featuring new, popular and exclusive products. The Knocking process is turnkey. The team works with a media company to develop authentic short buy segments, then secures talent and creates lasting relationships with the brands that will best serve a partner’s audience. Knocking offers full-service production or will meet a partner’s in-house needs.

With a proprietary impression model that ties buyable content to revenue, Knocking can demonstrate what continued or repeated airtime actually means for a transaction, attributing sale per impression and predicting potential for scale. Knocking’s proprietary analytics SaaS Mission Control provides media partners with transparent, real-time transactional data to understand their audiences on a whole new level.

Knocking has worked with major US and Canadian media companies, including Disney ABC, iHeartMedia, Cox Media Group, Sinclair Broadcasting Group, Meredith and NBC Owned Television Stations, to incubate commercial ventures and turn passive audiences into active consumers.

About hitting

Knocking is an e-commerce company with an award-winning in-house production team at Knocking Studio. Knocking finds the products consumers love and places them in all the media they consume. Partnering with media companies, Knocking delivers real deals through short shopping segments that viewers trust and love, while helping brands gain more direct access to consumers.

About John Daymond

John Daymond is the founder and CEO of FUBU, a famous global lifestyle brand with over $6 billion in sales. Starring in the Emmy-winning ABC series Shark Tank and author of multiple New York Times bestsellers, Daymond is one of the nation’s most visible and respected entrepreneurs. Daymond is the CEO of The Shark Group, a leading consulting firm with a variety of reputable clients and partnerships with esteemed companies like Chase for Business, AARP, Shopify. The combination of his rags-to-riches motivational story and his steely determination creates an inspiring lesson, and the skill in which he shares that story has secured his position as a leading speaker and motivator across the globe. Daymond can be reached on all major social media platforms at @TheSharkDaymond.

About Shark Group

Shark Group’s team of communications experts, strategic analysts and creative heavyweights excel at propelling brands into the fabric of pop culture. Founded by an award-winning entrepreneur John Daymond, the agency’s culture is deeply rooted in thinking like entrepreneurs to create value for its partners and clients. Some of its clients include Chase, Shopify, T-Mobile, AARP, John Daymond, carlos santana, Catherine Zeta-Jones and many more. Learn more at

Media Contact

Kaitlyn KuroskyKnock, 1 212-918-2046, [email protected]


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